Digital Marketing Specialist/Executive

Fountain Charm; Kajang Municipal Council; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading F&B brand in Malaysia is seeking a skilled Digital Marketing Executive to develop and execute strategies that enhance brand awareness and engage customers. This role includes managing social media platforms, creating engaging content, and analyzing campaign performance. Candidates should possess a degree in Marketing or a related field and have 3-5 years of experience in digital marketing, with a strong grasp of social media and digital trends.

Qualifications

• 3-5 years of experience in digital marketing, preferably in F&B.
• Strong understanding of social media algorithms and digital trends.
• Good command of English; Mandarin is a plus.

Responsibilities

• Develop and execute digital marketing strategies to enhance brand awareness.
• Manage and optimize social media platforms ensuring brand consistency.
• Monitor and analyze campaign performance using analytics tools.

Skills

Digital marketing strategy

Social media management

Content creation

Data analysis

SEO/SEM

Customer engagement

Education

Diploma/Degree in Marketing or related fields

Tools

Google Analytics

Meta Ads Manager

SEO tools

Job description

Responsibilities

• Develop and execute digital marketing strategies to drive enhance brand awareness, and drive customer engagement.
• Manage and optimize social media platforms (Facebook, Instagram, TikTok, XiaoHongShu, etc.) and ensure consistent brand identity.
• Plan, create, and publish engaging content including visuals, videos, and copywriting that align with company’s branding.
• Monitor and analyse campaign performance using analytics tools (Google Analytics, Meta Ads Manager, etc.).
• Run and optimized paid advertising campaigns including Meta Ads, Google Ads, and other relevant platforms.
• Coordinate with Operations, HR and outlet teams to support recruitment post, promotional campaigns, and branding initiatives.
• Monitor online reviews and customers feedback to enhance brand reputation.
• Conduct competitor research and market analysis to identify trends and new opportunities.
• Manage the company’s website, SEO/SEM activities, and online listings.
• Support creative production such as copywriting, digital visuals, and promotional materials.
• Track, evaluate, and report marketing performance metrics.

Requirements

• Diploma/Degree in Marketing, Mass Communication, Digital Media, or related fields.
• 3-5 years of experience in digital marketing (F&B experience is an added advantage).
• Strong understanding of social media algorithms, online customer behaviour, and digital trends.
• Hands‑on experience with Meta Ads, Google Ads, SEO/SEM, and content creation.
• Proficient in using analytics tools to track performance and optimize campaigns.
• Creative, data‑driven, proactive, and able to work independently in a fast‑paced environment.
• Good command of English; Mandarin is an added advantage (for content creation and market coordination).