Digital Marketing Specialist(Digital Marketing Agency)

AE Creativ Media Sdn Bhd; George Town; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading digital marketing agency in Penang seeks a Digital Marketing Specialist to enhance brand visibility and drive user acquisition strategies. You will work creatively on diverse projects and collaborate with teams to effectively implement marketing initiatives. Ideal candidates will possess strong analytical skills and experience in branding or content creation. The role offers career growth, mentorship, and a vibrant work culture.

Benefits

Career growth + mentorship

Creative freedom + campaign ownership

Annual Performance BONUS

Medical benefits

Fun culture with team outings

Unlimited Snacks & Drinks

Qualifications

• Min 2-3 years in digital marketing or branding/content creation required.
• Strong grasp of social media trends is a plus.

Responsibilities

• Craft brand strategy and execute engaging content for social media.
• Analyze data and optimize lead generation campaigns.

Skills

Brand strategy

Content creation

Analytical mindset

Communication

Digital marketing

Lead generation

Tools

Meta Ads

Google Ads

Analytics tools

Job description

Digital Marketing Specialist (Digital Marketing Agency)

About the role

In this full-time role, you will play a crucial part in driving the digital marketing strategies and campaigns for our diverse range of clients across the Penang region. As a key member of our growing agency, you will have the chance to work on a variety of digital marketing projects and help our clients achieve their online objectives.

We have 2 teams, and you will be placed in ONE of these teams depending on your specialization:

• Branding / Content Creation & Acquisition Marketing

A) Branding / Content Creation Job Responsibilities:

1. Craft and execute brand strategy to boost awareness and positioning
2. Ideate & plan engaging content (video, reels, poster, carousels etc) for social media platforms like TikTok, Instagram, Facebook.
3. Plan brand campaigns across social media platforms & partnerships
4. Stay on top of content trends and pop culture to keep ideas fresh & relevant
5. Collaborate with marketing & creative teams for content strategy & storytelling
6. Ensure consistent brand tone across all content and touchpoints

What We’re Looking For:

1. Min 2–3 years in branding/content creation / digital marketing role
2. Passionate about storytelling, brand voice, and viral trends
3. Confident communicator with strong presentation & project skills
4. Analytical mindset – loves research and turning insight into action
5. Follows trends in the F&B industry, the Gold & Jewelry industry, Beauty & Aesthetics industry (bonus!)

B) Acquisition Marketing Job Responsibilities:

1. Aggressively approach digital marketing channels and materials for lead generation and user acquisition, guided by trends and insights.
2. Run and optimize campaigns on Meta, Google (XHS & TikTok is a BONUS!). Drive lead generation and reduce CPL & CPA with smart targeting
3. Monitor & analyse data, improve ROI, and lead acquisition experiments. Focusing on key metrics like cost per lead, cost per acquisition, etc
4. Develop the content directions strategy with the brand/content / creative team to drive acquisition objectives.

What We’re Looking For:

1. Min 2–3 years in digital marketing or paid ads
2. Data-driven, sales-minded, sensitive to numbers & curious about user behavior
3. Strong grasp of trends in social media (BONUS: love for F&B industry, beauty & aesthetics industry, gold & jewelry industry)
4. Familiar with Meta Ads, Google Ads, and analytics tools

Perks (What we offer):

1. Career growth + mentorship
2. Creative freedom + campaign ownership
3. Annual Performance BONUS & 13th-month Contractual BONUS
4. Optical, dental, medical, EPF/SOCSO, and bonuses
5. Fun, energetic work culture with team outings & workshops
6. Unlimited Snacks & Drinks

If you're excited about this opportunity and believe you have the skills and experience to excel as our Digital Marketing Specialist, we'd love to hear from you. Apply now to join our dynamic team.

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Your application will include the following questions:

• What's your expected monthly basic salary?
• Do you have lead generation experience?
• Which of the following types of qualifications do you have?
• Have you worked in a role where you were responsible for brand planning?
• How many years of digital marketing experience do you have?

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