Digital Marketing Specialist

ARBA Travel; Putrajaya; Hybrid; MYR 100,000 - 150,000; Full time

Job summary

ARBA Travel is seeking a dynamic Digital Marketing Specialist to manage effective Facebook and TikTok Ads campaigns. The role involves developing digital marketing strategies, analyzing campaign performance, and optimizing user engagement while working with creative teams to ensure branding consistency. Potential candidates should possess strong analytical abilities and a deep understanding of digital advertising.

Benefits

EPF, SOCSO

Health allowance

Cost of living allowance

Work-From-Anywhere Days

Join Company’s Domestic or Oversea trip

Access to growth courses

Qualifications

• In-depth knowledge of advertising principles on digital platforms.
• Strong analytical skills for interpreting data sets.
• Up-to-date with digital marketing trends.

Responsibilities

• Develop and execute digital advertising campaigns.
• Conduct audience analysis to optimize performance.
• Analyze campaign performance metrics for optimization.

Skills

Analytical Skills

Communication Skills

Digital Advertising Strategies

Job description

19 years experience in Digital Marketing.

About ARBA Travel

ARBA Travel marries humane with technology to build a better travel experience. We aim to become leading Travel Company in Halal Tourism which valued at $250 Billion worldwide. We have been awarded ‘Top 30 SME in Malaysia’ by SME Corp Malaysia. We aim big, start small & move fast.

We work only with A-Talent. We favor hiring from diverse backgrounds, not just in tourism.

Our team spans various disciplines from top universities worldwide : Finance, Engineering, Political Economy, Biotech, Actuarial Science, Computer Science, Digital Marketing, Islamic Studies, and Tourism.

Role Description

We are seeking a dynamic and results-oriented Digital Marketing Specialist proficient in managing Facebook Ads & TikTok Ads campaigns.

You will be responsible for creating, optimizing, and managing paid advertising campaigns across these platforms to drive effective user acquisition, engagement, and conversions. You should have a deep understanding of digital advertising strategies, excellent analytical skills, and a proven track record of delivering measurable results.

Responsibilities

• Develop and execute digital advertising campaigns across Facebook Ads, TikTok Ads.
• Conduct thorough audience analysis to optimize campaign performance.
• Create compelling ad copies.
• Work with graphic designer & video editors to create visuals that align with brand guidelines and drive conversion.
• Monitor campaign performance, analyze key metrics, and optimize for maximum ROI.
• A/B test ad creatives, targeting options, and landing pages to improve conversion rates.
• Stay updated with industry trends and best practices in digital advertising.
• Collaborate with the marketing team to ensure consistency in branding and messaging across all campaigns.
• Provide regular performance reports with actionable insights and recommendations.

Requirements

• In-depth knowledge of advertising principles and best practices across digital platforms.
• Strong analytical skills with the ability to interpret complex data sets and optimize campaigns accordingly.
• Experience in optimizing landing pages and user funnels to improve conversion rates.
• Excellent communication and teamwork skills.
• Up-to-date with the latest trends and best practices in online marketing and measurement.
• Basic & group commission : RM3000-RM4500 per month
• EPF, SOCSO
• Health allowance
• Cost of living allowance
• Work-From-Anywhere Days
• Join Company’s Domestic or Oversea trip
• Access to growth courses.

Tahap senioriti

• Bidang tugas

  Pemasaran, Jualan

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