Digital Marketing Specialist

Carbon AI; Puchong; On-site; MYR 40,000 - 60,000; Full time

Job summary

A climate tech company is seeking a Digital Marketing Specialist in Puchong. This role involves executing digital demand generation efforts across various channels. The ideal candidate will have 2-3 years of B2B digital marketing experience, including proficiency in Google Ads and SEO. The position offers career advancement opportunities and a collaborative environment with leadership access.

Benefits

Career advancement opportunities

Embracing AI tools and modern marketing technologies

Collaborative environment with direct leadership access

Qualifications

• 2-3 years of digital marketing experience, preferably in B2B.
• Hands on experience with Google Ads, LinkedIn Campaign Manager, SEO, SEM, and analytics tools.
• Previous agency or startup experience is an advantage.

Responsibilities

• Execute and optimize paid campaigns across Google Ads, LinkedIn Ads, and other digital channels.
• Execute SEO initiatives including keyword research, content optimization, and technical improvements.
• Manage tracking and analytics using GA4, Google Tag Manager.
• Build and update landing pages and website content using CMS tools.
• Prepare dashboards, insights, and performance reports.
• Ensure consistent and high quality brand presence across all digital channels.

Skills

Digital marketing experience

Google Ads

LinkedIn Campaign Manager

SEO

Analytics tools

Education

Bachelor degree in Marketing, Communications, Business, or a related field

Tools

GA4

Google Tag Manager

Job description

Company Description

Carbon AI is a climate tech company building the trust infrastructure for carbon emissions data. We enable global enterprises to achieve audit grade reporting using AI driven anomaly detection, secure validation, and enterprise grade data intelligence. Our solutions support sustainability teams, CFOs, and regulators in making faster, more accurate, and compliant decisions.

Role Description

This is a full time onsite position based in WP Kuala Lumpur. The Digital Marketing Specialist will execute Carbon AI’s digital demand generation efforts across performance marketing, SEO, analytics, content, and social media. You will work directly with senior management and the product team to grow visibility, awareness, and pipeline across B2B sustainability, climate tech, enterprise markets, and regulatory ecosystems.

Key Responsibilities

• Execute and optimize paid campaigns across Google Ads, LinkedIn Ads, and other digital channels
• Execute SEO initiatives including keyword research, content optimization, and technical improvements
• Manage tracking and analytics using GA4, Google Tag Manager
• Build and update landing pages and website content using CMS tools
• Prepare dashboards, insights, and performance reports
• Ensure consistent and high quality brand presence across all digital channels

Qualifications

• 2-3 years of digital marketing experience, preferably in B2B
• Hands on experience with Google Ads, LinkedIn Campaign Manager, SEO, SEM, and analytics tools
• Previous agency or startup experience is an advantage
• Bachelor degree in Marketing, Communications, Business, or a related field

What We Offer

• Career advancement with the opportunity to build Carbon AI’s digital marketing foundation
• A culture that embraces AI tools, modern marketing technologies, and ESG knowledge
• A collaborative environment with direct access to the founder and leadership

Carbon AI is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all team members.