Digital Marketing Specialist

Purple Cane Holdings Sdn Bhd; Kuala Lumpur; On-site; MYR 30,000 - 60,000; Full time

Job summary

An established industry player is seeking a creative digital content creator to join their dynamic team. This role involves collaborating with marketing to develop innovative media strategies, creating engaging visuals and videos, and ensuring a cohesive brand identity across all digital platforms. The ideal candidate will have a strong background in digital media, excellent organizational skills, and the ability to manage multiple projects while meeting deadlines. If you are passionate about storytelling and visual design, this opportunity offers a fun and friendly working environment where your creativity will thrive.

Benefits

EPF / SOCSO / EIS & PCB

Annual Leave

Medical Leave

Staff Gifts on Special Occasions

Fun & Friendly Working Environment

Qualifications

• 3+ years of experience in digital content creation or media production.
• Proficiency in design and video editing tools.

Responsibilities

• Collaborate with marketing to develop creative concepts for campaigns.
• Create high-quality visuals and videos for digital platforms.

Skills

Digital Content Creation

Media Production

Branding

Video Editing

Project Management

Education

Bachelor's Degree in Marketing

Bachelor's Degree in Graphic Design

Bachelor's Degree in Visual Arts

Tools

Canva

CapCut

Adobe Creative Suite

Job description

Job Responsibilities

1. Content Idea & Concept Development
   • Collaborate with the marketing team to brainstorm and develop creative concepts for digital media campaigns, aligning with brand messaging and marketing goals.
   • Generate innovative ideas that translate brand strategy into engaging visuals and videos for social media, websites, and digital ads.
2. Media Strategy & Planning
   • Partner with the digital marketing team to develop and implement media strategies aimed at increasing brand visibility and audience engagement.
   • Research audience trends and competitor content to guide content strategies and improve creative direction.
3. Visual and Video Content Creation
   • Create high-quality visuals, graphics, and videos tailored to various digital platforms.
   • Edit and enhance multimedia content using tools like Canva, CapCut, Adobe Creative Suite, and other editing platforms, ensuring content is visually appealing and consistent with brand standards.
   • Stay updated with trends in design and video editing to keep content fresh and relevant.
4. Branding & Identity
   • Ensure all media content maintains a cohesive brand identity and aligns with brand guidelines across channels.
   • Collaborate with brand and marketing teams to build a strong, recognizable brand presence through digital media.
5. Campaign Support & Cross-functional Collaboration
   • Support digital campaigns by producing engaging media content that enhances audience engagement and conversion rates.
   • Work with content creators, social media managers, and cross-functional teams to ensure cohesive storytelling and seamless content distribution.
6. Performance Analysis & Optimization
   • Track and evaluate the performance of visual and video content, using insights to make data-driven adjustments that enhance future media efforts.
   • Optimize content to better meet audience preferences and improve engagement, leveraging analytics to inform strategy.

Job Requirements

1. Bachelor’s degree in Marketing, Digital Media, Graphic Design, Visual Arts, or a related field.
2. 3+ years of experience in digital content creation, media production, or a related role. Fresh graduates are welcome to apply.
3. Proficiency in design and video editing tools such as Canva, CapCut, Adobe Creative Suite, or similar platforms.
4. Strong understanding of digital media strategy, branding, and storytelling techniques.
5. Highly creative with excellent attention to detail, able to blend visual appeal with strategic intent.
6. Strong organizational and project management skills, with the ability to handle multiple projects and meet deadlines.
7. Fluent in English, Bahasa Malaysia, and Mandarin (Mandarin is a must).

Job Benefits

• EPF / SOCSO / EIS & PCB
• Annual Leave
• Medical Leave
• Staff Gifts on Special Occasions
• Fun & friendly working environment