Digital Marketing Specialist

Purple Cane Holdings Sdn Bhd; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading company in the digital media sector seeks a creative Digital Content Creator to join their marketing team. Your role will involve developing innovative content strategies and producing engaging multimedia across various platforms. You will need strong organizational skills and the ability to communicate effectively in English, Bahasa Malaysia, and Mandarin. This position also offers a vibrant working environment and competitive benefits.

Benefits

EPF / SOCSO / EIS & PCB

Annual Leave

Medical Leave

Staff Gift on Special Occasions

Fun & friendly working environment

Qualifications

• 3+ years of experience in digital content creation or media production.
• Able to communicate in English, Bahasa Malaysia, and Mandarin; proficiency in Mandarin is required.
• Strong understanding of branding and storytelling techniques.

Responsibilities

• Collaborate with marketing teams for digital media campaigns.
• Create and edit high-quality visuals and video content.
• Track performance metrics for content optimization.

Skills

Creativity

Attention to detail

Project management

Communication

Digital media strategy

Education

Bachelor's degree in Marketing

Related fields in Visual Arts or Graphic Design

Tools

Canva

CapCut

Adobe Creative Suite

Job description

Job Responsibility

Content Idea On & Concept Development

• Collaborate with the marketing team to brainstorm and develop creative concepts for digital media campaigns, aligning with brand messaging and marketing goals.
• Generate innovative ideas that translate brand strategy into engaging visuals and videos, including for social media, website, and digital ads.
  
  

Media Strategy & Planning

• Partner with the digital marketing team to develop and implement media strategies aimed at increasing brand visibility and driving audience engagement.
• Research audience trends and competitor content to guide content strategies and improve creative direction.
  
  

Visual And Video Content Creation

• Create high-quality visuals, graphics, and video content tailored to various digital platforms (social media, website, email, ads).
• Edit and enhance multimedia content using tools such as Canva, CapCut, Adobe Creative
• Suite, and other editing platforms, ensuring content is visually appealing and consistent with brand standards.
• Stay updated with trends in design and video editing to keep content fresh and relevant.
  
  

Branding & Identity

• Ensure that all media content maintains a cohesive brand identity and aligns with brand guidelines across channels.
• Collaborate with the brand and marketing teams to build a strong, recognizable brand presence through digital media.
  
  

Campaign Support & Cross-functional Collaboration

• Support digital campaigns by producing engaging media content that enhances audience engagement and conversion rates.
• Work with content creators, social media managers, and cross-functional teams to ensure cohesive storytelling and seamless content distribution.
  
  

Performance Analysis & Optimization

• Track and evaluate the performance of visual and video content, using insights to make data-driven adjustments that enhance future media efforts.
• Optimize content to better meet audience preferences and improve engagement, leveraging analytics to inform strategy.
  
  

Job Requirements

• Bachelorâs degree in Marketing, Digital Media, Graphic Design, Visual Arts, or a related field.
• 3+ years of experience in digital content creation, media production, or a related role.
• Fresh Graduate are welcome to apply.
• Able to communicate in English, Bahasa Malaysia and Mandarin. (Mandarin is Must)
• Proficiency in design and video editing tools such as Canva, CapCut, Adobe Creative Suite, or similar platforms.
• Strong understanding of digital media strategy, branding, and storytelling techniques.
• Highly creative with excellent attention to detail, able to blend visual appeal with strategic intent.
• Strong organizational and project management skills, with the ability to handle multiple projects and meet deadlines.
• We only Prefer for ---Mandarin---
  
  

Job Benefits

• EPF / SOCSO / EIS & PCB
• Annual Leave
• Medical Leave
• Staff Gift on Special Occasions
• Fun & friendly working environment