Digital Marketing Specialist

MHA Consultancy Services Sdn Bhd; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A marketing consultancy firm in Kuala Lumpur is seeking a Digital Marketing Specialist to lead and optimize paid campaigns across various platforms. The ideal candidate has at least 3 years of experience in digital marketing, strong analytical skills, and excellent copywriting abilities in Malay and English. This role offers a strategic position with an attractive performance bonus and growth potential.

Benefits

Attractive performance bonus

Cash out unused annual leave

Monthly transportation and parking allowance

Qualifications

• Minimum 3 years of hands-on digital marketing experience, preferably in performance marketing or lead generation.
• Proven experience in running and optimizing ads across Meta, Google Ads, YouTube, and other platforms.
• Excellent communication and copywriting skills in Malay and English.

Responsibilities

• Lead the strategy, planning, and execution of paid digital campaigns.
• Manage A/B testing for creatives, landing pages, and ad copy.
• Monitor and report on campaign performance.

Skills

Digital marketing

A/B testing

Analytical skills

Copywriting

Education

Diploma or Degree in Marketing or related field

Tools

Google Analytics

Microsoft Excel

Job description

Job Responsibility

• Lead the strategy, planning, and execution of paid digital campaigns (Facebook, Google, TikTok, etc.) to generate high-quality leads.
• Manage A/B testing for creatives, landing pages, and ad copy to improve conversions.
• Oversee campaign setup, optimisation, budget allocation, and ROI tracking across channels.
• Monitor and report on campaign performance, and present insights to internal stakeholders.
• Collaborate with cross-functional teams (Sales, Creative, Telemarketers) to align digital efforts with business goals.
• Optimise content and SEO strategies for long-term lead generation.
• Stay updated with platform trends and suggest new channels or tools to improve performance.

Job Requirements

• Diploma or Degree in Marketing, Mass Communication, Advertising/Media, or a related field.
• Minimum 3 years of hands-on digital marketing experience, preferably in performance marketing or lead generation.
• Proven experience in running and optimizing ads across Meta, Google Ads, YouTube, and other platforms.
• Strong analytical and reporting skills using Microsoft Excel, Google Analytics, or similar tools.
• Excellent communication and copywriting skills in Malay and English (a plus).
• Ability to work with Mandarin-speaking clients is an advantage.
• Experience in marketing agencies, e-commerce, partner management, or dropshipping is a plus.

Job Benefits

• Office within walking distance from MRT station
• Attractive performance bonus (up to 4 digits monthly)
• Cash out unused annual leave
• Monthly transportation and parking allowance
• Strategic and autonomous role with growth potential