Digital Marketing Specialist

WediaLab; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading company in digital marketing is seeking a skilled professional to enhance the performance of social media advertisements. The role involves collaboration for content creation, monitoring engagement metrics, and assisting in analytical reporting. Candidates should possess a relevant degree and excellent communication skills, while experience with paid media strategies across platforms like Facebook and AdWords is highly valued.

Qualifications

• Degree in Marketing or related fields is mandatory.
• Experience in paid media strategies is a plus.
• Excellent communication in English is a must.

Responsibilities

• Collaborate to create social media content and monitor performance.
• Maintain campaign reporting and oversee budgets.
• Identify opportunities for brand awareness improvement.

Skills

Communication

Analytical skills

Content strategy

Social media optimization

Presentation skills

Tech-savviness

Education

Diploma or Degree in Marketing, Mass Communication, Advertising/Media

Tools

Microsoft Excel

Analytics tools

Job description

Job Description

• Work with Digital Marketing teams to improve social media advertisement performance.
• Collaborate with different departments to strategise, plan and create content for clients’ social media.
• Monitor daily for social media sentiment and brand positioning.
• Maintain campaign reporting, metrics, and site analysis, and oversee execution of campaign schedules and budgets.
• Monitor costs and return on investment (ROI).
• Identify opportunities of improvement and engagement to help clients expand brand awareness.
• Assist seniors in creating reports with analytics to send to stakeholders for regular updates on content performance.
  
  

Job Requirements

• Diploma/Advanced/Higher/Graduate Diploma, Bachelor’s Degree/Postgraduate Diploma/Professional Degree in Marketing, Mass Communication, or Advertising/Media.
• Experience in strategising and optimising paid media strategies across platforms like Facebook/Instagram, AdWords, YouTube, and third-party ad platforms is a plus.
• Excellent communication and presentation skills in English are a must; proficiency in Mandarin, Thai, Vietnamese or other languages is advantageous.
• Proficiency in Microsoft Excel or other analytic tools for reporting and analysis.
• Tech-savvy with strong knowledge of online marketing tools.
• Additional advantage: Background in marketing agency, e-commerce, partner relationships, or dropshipping business.