Digital Marketing Specialist

IP MEDIA PRODUCTION GROUP SDN BHD; Bayan Lepas; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading company in Bayan Lepas is looking for a Digital Marketing Specialist to drive online marketing efforts. The role requires expertise in lead generation, campaign planning, and strong communication skills, with a focus on customer-oriented strategies. Join a dynamic and creative team dedicated to employee growth and well-being.

Benefits

5-day work week

Access to snacks and drinks

Casual dress code

Employee growth through training

Qualifications

• At least 1 year of experience in sales, marketing, or related fields.
• Basic knowledge of SEO, SEM, and online advertising is required.
• Professional certification or diploma in Marketing/Business.

Responsibilities

• Plan and execute marketing campaigns including content creation.
• Engage potential clients and drive sales growth.
• Monitor and optimize campaign performance.

Skills

Lead generation

Negotiation

Communication

Customer service

SEO

Social media management

Education

Professional certification in Marketing

Diploma in Marketing/Business

Job description

IP MEDIA PRODUCTION GROUP SDN BHD is hiring a Full-time Digital Marketing Specialist in Bayan Lepas, Pulau Pinang. Apply now to join our team.

Job Summary:

• Availability to work on the following days and shifts:
• Monday: Morning, Afternoon
• Tuesday: Morning, Afternoon
• Wednesday: Morning, Afternoon
• Thursday: Morning, Afternoon
• Friday: Morning, Afternoon

Minimum 1 year of relevant work experience required

Expected salary: RM2,500 - RM3,500 per month

We are seeking a candidate to lead our online marketing efforts. If you are passionate about creating effective digital marketing campaigns and developing customer-focused strategies, you could be the right fit.

Your main responsibilities include generating sales leads, presenting proposals to expand our client base, and managing our social media presence on platforms like Facebook, Instagram, 小红书, and TikTok in both English and Chinese. This role involves lead generation, content creation, digital marketing, and other related tasks. As a Marketing Executive, you will collaborate with various teams to ensure successful campaign execution.

Job Specializations

Marketing / PR / Advertising / Business

Responsibilities

• Plan and execute marketing campaigns, including content creation and ad campaigns on social media.
• Maintain a positive, business-minded attitude with strong customer orientation.
• Identify and pursue target market opportunities for our products and services.
• Engage potential clients and channels proactively to drive sales and growth.
• Communicate effectively with clients to understand their business needs and marketing challenges.
• Provide recommendations on suitable digital marketing services.
• Collaborate with the team and stakeholders to develop comprehensive marketing strategies.
• Monitor, analyze, and optimize campaign performance.
• Stay updated on industry trends, competitors, and market positioning.
• Align efforts with company goals to enhance KPIs and performance.
• Implement innovative marketing initiatives to promote the brand and stay competitive.
• Utilize data and analytical tools to optimize platform performance.
• Manage and create content for social media platforms, ensuring brand consistency and guidelines adherence.

Qualifications

• At least 1 year of experience in sales, marketing, or related fields.
• Business development experience is a plus.
• Experience in lead generation via SEO, content, and performance marketing.
• Strong negotiation and sales skills.
• Excellent communication skills, both oral and written.
• Exceptional customer service skills.
• Basic knowledge of SEO, SEM, social media, and online advertising.
• Professional certification or diploma in Marketing/Business or related training.
• Active user of 小红书 and TikTok is an advantage.

Job Benefits

• 5-day work week.
• Access to snacks and drinks throughout the day.
• Casual dress code.
• Join a young, ambitious, and creative team in a dynamic modern company environment. We support employee growth through training and prioritize well-being.