Digital Marketing Specialist

Softinn Solutions Sdn Bhd; Ayer Keroh; On-site; MYR 100,000 - 150,000; Full time

Job summary

An established industry player is seeking a Digital Marketing Executive (B2B) to join their passionate marketing team. In this role, you will be instrumental in generating qualified leads for the sales team through innovative content creation and strategic marketing campaigns. This dynamic position offers the opportunity to work in a casual culture that fosters creativity, providing you with the chance to make a significant impact in the hotel technology sector. If you are enthusiastic about digital marketing and enjoy producing compelling content, this is the perfect opportunity for you to thrive and grow.

Benefits

Performance incentives

Free flow of snacks

Monthly potluck parties

HubSpot CRM Licenses

HubSpot CRM Certification

Coursera PLUS Subscription

Qualifications

• 1 year of relevant work experience required.
• Passionate about B2B digital marketing and creative content production.

Responsibilities

• Generate sales leads and drive brand awareness.
• Create engaging video content and distribute it on various platforms.
• Run and analyze advertisement and email campaigns.

Skills

B2B digital marketing

Creative storytelling

Video production

Copywriting

Public speaking

Tools

Canva

Filmora

Capcut

HubSpot

Google Analytics

Job description

Job summary:

• Looking for candidates available to work:
  • Monday: Morning, Afternoon, Evening
  • Tuesday: Morning, Afternoon, Evening
  • Wednesday: Morning, Afternoon, Evening
  • Thursday: Morning, Afternoon, Evening
  • Friday: Morning, Afternoon, Evening
• 1 year of relevant work experience required for this role
• Work visa can be provided for this role
• Expected salary: RM2,350 - RM3,200 per month
• Immediate start available

Digital Marketing Executive (B2B) Content Creator

About Us

Softinn is a hotel technology company. Our mission is to make hotelier’s work easier through next-generation hotel management software and hotel kiosks. We’re selling to forward-looking hoteliers in South East Asia, with most customers in Malaysia and some from the Philippines, Indonesia, and Thailand.

About Marketing Team

The marketing team is passionate about digital marketing and inbound marketing, focusing on both B2B and B2C marketing campaigns. For B2B, we generate sales leads for the sales team, while for B2C, we generate bookings for our hotel merchants.

Job Overview

As a Digital Marketing Executive (B2B) at Softinn, you will implement acquisition funnels to generate qualified hotel leads for the sales team.

Job Responsibility:

1. Generate sales leads and drive brand awareness.

2. Create compelling video content, case studies, and resources tailored for hotel owners and hoteliers.

3. Create content to drive awareness, including product demos, trending quirky videos, case studies, resources, articles, explainer videos, and thought leadership content.

4. Distribute content on social media, blogs, and websites.

5. Run and analyze advertisement campaigns to generate leads.

6. Run and analyze email campaigns to generate leads.

Job Requirements:

1. Passionate about B2B digital marketing.

2. Experience in producing creative and strong storytelling content.

3. Video production skills and familiarity with Canva, Filmora, and Capcut.

4. Copywriting skills to create engaging blog content and compelling video scripts.

5. Host and moderate interviews in video production.

6. Passionate about hotel technology (software, system, and hotel industry).

Not Mandatory but BONUS if:

1. Experience in the hotel industry.

2. Public speaking experience.

3. Graphic design skills.

4. Familiar with HubSpot.

5. Familiar with Google Analytics.

Report to Work options:

1. Melaka branch

You Should Join if:

1. You enjoy producing creative content (e.g., videos, blogs, etc.).

2. You seek a more casual working culture that encourages creativity.

3. You believe a better product helps improve efficiency and brings smiles to hoteliers.

You should NOT join if:

1. You don't enjoy learning new skills.

2. You don't enjoy producing content.

3. You dislike public speaking.

Salary Range:

RM 2,350 to RM 3,200 (with performance incentive and commission). NOTE: Please state your expected salary if you have more than three years of working experience in related roles.

Employee Benefits

1. Performance incentives and commissions.

2. Free flow of snacks.

3. Monthly potluck parties.

Additional Perks for Your Role:

1. HubSpot CRM Licenses (Sales Pro + Marketing Hub Pro).

2. HubSpot CRM Certification (Certificate with your name if you pass the test).

3. Coursera PLUS Subscription (for training & development).