Digital Marketing Senior Executive

Ren Ecosystem; Kuala Lumpur; Hybrid; MYR 60,000 - 80,000; Full time

Job summary

A dynamic marketing company in Kuala Lumpur seeks an experienced Digital Marketing Specialist to develop and execute marketing strategies, manage branding, and lead marketing initiatives. The ideal candidate should have a Bachelor's Degree in Marketing and a minimum of 4 years of relevant experience. Responsibilities include evaluating marketing campaigns and conducting market research. The company offers a hybrid working model with various benefits including annual leave and allowances.

Benefits

Hybrid Working mode with 3 days in the office

Annual Leave

Medical Leave

Meal Allowance

Qualifications

• Minimum 4 years of experience in digital marketing or similar role.
• Proven experience in managing social media accounts and executing integrated marketing campaigns.
• Strong understanding of digital marketing concepts and strategies.

Responsibilities

• Develop and execute annual digital marketing strategies.
• Manage company branding and overall marketing directions.
• Evaluate marketing campaign performance and identify improvements.
• Plan and manage events aligning with company objectives.

Skills

Digital marketing strategies

SEO

Social media management

Communication skills

Analytical skills

Project management

Education

Bachelor’s Degree in Marketing or relevant field

Tools

Google Analytics

Job description

Job Responsibilities

• Develop and execute annual digital marketing strategies and budget allocation to strengthen brand presence and conversion rates.
• Responsible for branding company products and planning overall marketing directions.
• Responsible for event planning and management, including seminars, exhibitions, and conferences that align with company objectives.
• Evaluate marketing campaign performance and analyze data to identify improvement opportunities.
• Liaise with internal departments and external service providers to promote programs and campaigns effectively.
• Update website and social media platform content regularly, including copywriting and visual coordination.
• Ensure all marketing plans and activities are executed according to project timelines.
• Conduct competition research and market analysis to identify target audiences and industry trends.
• Perform in-depth market research and analysis to evaluate brand awareness, marketing trends, and competitor movements.
• Plan and assist with new product launches, promotional events, and marketing campaigns.
• Perform product demonstrations for customers, staff, and other stakeholders when necessary.
• Supervise and guide junior marketing staff or interns in content development and daily tasks.
• Collaborate closely with cross-functional teams such as Sales, Product, and Design to ensure consistent brand messaging.
• Manage and evaluate external vendors, agencies, and media partners to achieve marketing objectives.
• Optimize paid media campaigns (Google Ads, Meta Ads, SEO/SEM, etc.) to maximize ROI and lead generation.
• Monitor and report marketing KPIs, providing data-driven recommendations for continuous improvement.
• Assist in the development of business plans and identify new market opportunities for company growth.
• Provide product recommendations and marketing insights to Management to support revenue growth.

Job Requirements

• Bachelor’s Degree in Marketing or any relevant field
• Minimum 4 years of experience in digital marketing or a similar role
• Proven experience in managing company social media accounts and executing integrated marketing campaigns
• Excellent understanding of digital marketing concepts, SEO, SEM, Google Analytics, and content marketing strategies
• Experience in B2C social media management and content generation preferred
• Strong analytical, communication, and project management skills
• Fluent in Mandarin and English, with excellent written and verbal communication abilities
• Ability to work independently with minimal supervision and lead marketing initiatives

Our Benefits

• Hybrid Working mode with 3 days working on the office and 2 days working remotely.
• Annual Leave, Medical Leave, Maternity Leave, Paternity Leave
• Meal Allowance, Travel Allowance, Parking Subsidy, Medical & Dental Expenses Entitlement