Digital Marketing Officer

Stella Kasih Medical Centre; Putrajaya; On-site; MYR 56,000 - 89,000; Full time

Benefits offered by this job

Maternity leave

Paternity leave

Opportunities for promotion

Overtime pay

Yearly increment and bonus

Job summary

Jora Malaysia is seeking a digital marketing specialist to develop and implement comprehensive strategies, conduct research, and optimize campaigns across SEO, PPC, social media, and email marketing. The role involves creating engaging content and coordinating with teams to drive visibility and conversions.

The candidate will manage campaigns, analyze performance, and stay updated on trends and tools to ensure integrated marketing efforts across platforms.

Qualifications

• Experience in developing and implementing comprehensive digital marketing strategies.
• Ability to conduct market research, competitor analysis, and audience segmentation.
• Proficiency with SEO, PPC, social media, and email marketing tools.
• Strong analytical skills with web analytics and performance reporting.

Responsibilities

• Assist in developing and implementing digital marketing strategies aligned with business objectives.
• Conduct market research, competitor analysis, and audience segmentation to identify opportunities.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Execute on-page and off-page SEO strategies to improve organic search rankings.
• Plan, create, and manage PPC campaigns (e.g., Google Ads) including budgeting.
• Develop social media content calendars and manage platforms (Facebook, Instagram, LinkedIn, TikTok, X).
• Create engaging content (text, image, video) tailored for each platform.
• Monitor social channels, engage followers, and respond to comments/messages.
• Manage social media advertising campaigns to reach target audiences.
• Assist in content creation, curation, and distribution (blogs, infographics, videos).
• Design and execute email marketing campaigns and manage lists.
• Regularly update website content and utilize CMS.
• Use web analytics tools to track performance and derive insights.
• Provide recommendations for website optimization based on data.
• Monitor, analyze, and report on campaign performance (ROI, CPC, CTR).
• Identify trends and optimize spend and performance accordingly.
• Prepare regular performance reports for management.
• Collaborate with marketing, sales, and other departments for integrated efforts.
• Coordinate with external agencies when necessary.
• List and setup meetings with Corporate Clients, GPs, Insurance Agencies, Schools, Government Agencies.

Skills

Digital marketing strategy

Market research

SEO

PPC management

Social media management

Content creation

Email marketing

Web analytics

Campaign reporting

Adobe Illustrator

Tools

Google Analytics

WordPress CMS

Adobe Illustrator

Adobe Photoshop

Google Ads

Job description

Jora Malaysia will close on 9th September 2026. Thank you for being with us, we are cheering you on as you continue your career journey.

• Assist in the development and implementation of comprehensive digital marketing strategies aligned with business objectives
• Conduct market research, competitor analysis, and audience segmentation to identify opportunities and inform strategies
• Stay up-to-date with the latest digital marketing trends, tools, and best practices
• Execute on-page and off-page SEO strategies to improve organic search rankings and website visibility
• Conduct keyword research, optimize website content, and manage technical SEO aspects
• Plan, create, and manage pay-per-click (PPC) campaigns (e.g., Google Ads), including keyword bidding, ad copy creation, and budget management
• Develop and implement social media content calendars and strategies across relevant platforms (e.g., Facebook, Instagram, LinkedIn, TikTok, X)
• Create engaging and high-quality content (text, image, video) tailored for each platform
• Monitor social media channels, engage with followers, and respond to comments/messages
• Manage social media advertising campaigns to reach target audiences
• Assist in the creation, curation, and distribution of valuable, relevant, and consistent content (e.g., blog posts, articles, infographics, videos, whitepapers)
• Design and execute email marketing campaigns (e.g., newsletters, promotional emails, automated sequences)
• Manage email lists, segment audiences, and analyze campaign performance
• Regularly update website content, ensuring accuracy and relevance (basic CMS knowledge required)
• Utilize web analytics tools (e.g., Google Analytics) to track website performance, user behavior, and conversion rates
• Provide insights and recommendations for website optimization based on data
• Monitor, analyze, and report on the performance of all digital marketing campaigns using key metrics (e.g., ROI, CPC, CTR, conversion rates)
• Identify trends and insights, and optimize spend and performance based on the insights
• Prepare regular performance reports for management
• Work closely with the marketing team, sales team, and other departments to ensure integrated marketing efforts
• Collaborate with external agencies or vendors when necessary
• Have to list down / make effort to setup an appointment to meet Corporate Client, GP's, Insurance Agencies, Schools, Government Agencies and others.
• To manage all social media platforms, copy writing (captions)
• Demonstrated proficiency and hands-on experience with Adobe Illustrator (AI) and Photoshop, with the ability to create visually compelling marketing materials across digital platforms.

• Maternity leave
• Paternity leave
• Opportunities for promotion
• Overtime pay
• Yearly increment and bonus (subject to individual performance)