Digital Marketing (Meta Ads + Lead Gen)

A Job Thing; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

A leading recruitment solutions provider in Southeast Asia seeks a Social Media Marketing Lead to drive lead generation and optimize ad campaigns. This role combines team leadership with innovative strategies on platforms like Meta and LinkedIn, ensuring quality leads for sales teams. Join a vibrant workplace in Kuala Lumpur, offering modern amenities and competitive compensation and growth opportunities.

Benefits

Weekly performance bonuses

Full statutory benefits (EPF, SOCSO, EIS, PCB)

Annual learning allowance

Direct mentorship from senior stakeholders

Casual dress code

Flexible seating arrangements

Yearly optical and dental coverage

Sports and wellness allowance

Grab E-Wallet credits for commute/meal ease

Team building trips

Qualifications

• 3+ years experience with Meta Ads Manager and A/B testing.
• Proven track record managing successful lead generation campaigns.
• Expert at building conversion funnels that deliver qualified leads.

Responsibilities

• Lead and mentor a team of social media marketers for lead generation.
• Plan and execute ad campaigns across Meta, LinkedIn, and others.
• Manage campaign budgets to optimize cost-per-lead and ROAS.

Skills

Meta Ads Manager

Lead Generation

A/B Testing

Google Analytics

Data-Driven Decision Making

Job description

Founded in 2013, our mission is to provide a seamless recruitment experience that empowers organizations to find, attract, and hire the best candidates efficiently. As a leading recruitment solutions provider, we specialize in solving hiring challenges for non-executive roles, mass recruitment campaigns, and multi-outlet hiring needs.

At Ajobthing, we’re not just building platforms—we’re reshaping how talent and opportunity connect across Southeast Asia. As a pioneer in HR tech, we empower job seekers and employers alike through AI-driven solutions that simplify recruitment, foster meaningful matches, and redefine the future of work.

We foster a "test, learn, iterate" mindset, encouraging teams to experiment and own their impact. From AI algorithms to user experience design, we’re committed to solving real-world problems with smart, scalable solutions.

Our Story

• Maukerjahas been a leading job platform in Indonesia for over a decade, known for its user-friendly interface and extensive network of employers. Maukerja has helped countless individuals find meaningful and fulfilling careers.
• Ricebowlbrings a unique expertise in talent management and workforce solutions. By leveraging cutting-edge technology and data-driven insights, Ricebowl ensures that both job seekers and employers thrive in a dynamic and competitive landscape.

Join Us— where every "Ajobthing" is possible.
At Ajobthing, we believe extraordinary things happen when talented people are empowered to be their boldest selves. Whether you’re a techie, sales champion, or a strategy master, there’s a seat at our table for you.

#AjobthingTeam #InnovateWithUs #WorkDifferent

Job Description

• Lead and mentor a team of social media marketers focused on lead generation.
• Plan and execute ad campaigns across Meta (Facebook + Instagram), LinkedIn, X or RedNote.
• Create effective lead generation funnels: ad form/landing page lead handover.
• Establish and maintain a feedback loop with the sales team to ensure lead quality.
• Manage campaign budgets to optimize cost-per-lead (CPL) and ROAS (return on ad spend).
• Provide regular performance reporting on conversion rates, lead quality metrics, and ROI.
• Develop lead qualification criteria aligned with sales team needs.
• Maintain regular communication with sales team leaders on lead quality.
• Adjust targeting and campaigns based on sales conversion feedback.
• Track lead-to-customer journey metrics and optimize accordingly.

Qualifications

• 3+ years experience with Meta Ads Manager, Facebook pixel implementation, and A/B testing.
• Proven track record managing successful lead generation campaigns with measurable results.
• Expert at building conversion funnels that deliver qualified leads to sales teams.
• Strong experience with ad platforms, targeting options, and optimization techniques.
• Proficiency with Google Analytics and other performance tracking tools.
• Team leadership experience with ability to develop marketing talent.
• Data-driven mindset with focus on metrics and continuous improvement.
• Understanding of CRM systems and lead management processes.
• Understanding the "leads = revenue" connection.
• Analytical thinker who makes decisions based on data.
• Problem solver & forward-thinking approach to campaign innovation and platform changes.

Additional Information

Compensation & professional growth

• Weekly performance bonuses tied to sustained performance results.
• Full statutory benefits (EPF, SOCSO, EIS, PCB).
• Annual learning allowance for courses and certifications.
• Direct mentorship from senior business stakeholders.

Work environment & lifestyle

• Modern, collaborative workspace in prime KL location.
• Casual dress code and flexible seating arrangements.
• 5-day work week emphasis.
• Insurance coverage for you and your family.
• Team building trips and weekly achievement celebrations.
• Yearly optical and dental coverage.
• Sports and wellness allowance.
• Grab E-Wallet credits for commute / meal ease.
• Proximity to premier shopping (Pavilion KL & KLCC) and dining destinations.