Digital Marketing Manager – Paid & Direct

Company Description

We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

Job Description

Role Summary

We are seeking a forward-thinking and results-driven Digital Marketing Manager – Paid & Direct to lead performance-driven digital marketing efforts across the ASEAN region. This regional role will focus on scaling our paid media strategy and direct engagement channels to generate high-quality leads, drive conversions, and deliver measurable business value.

You’ll operate at the intersection of campaign strategy, data analytics, and performance optimization—translating commercial goals into targeted digital activations. With a strong performance marketing mindset, you'll manage agency partners, lead in-house talent, and collaborate with stakeholders across functions to ensure marketing investment translates into business impact.

If you’re passionate about growth marketing, paid channel innovation, and building high-performing digital funnels, we’d love to hear from you.

Key Responsibilities

1. Lead Paid Media & Direct Response Campaigns
   • Own the strategy and execution of paid digital campaigns across ASEAN markets—including paid search (SEM), paid social, programmatic display, remarketing, and sponsored content.
   • Oversee always-on and campaign-based media plans to support brand awareness, lead generation, and nurturing across the customer lifecycle.
   • Develop and manage budgets, KPIs, and performance metrics to ensure ROI-focused campaign delivery.
2. CRM & Marketing Automation Strategy
   • Lead direct marketing initiatives through email, marketing automation platforms (e.g., Eloqua, Marketo), and dynamic segmentation strategies.
   • Partner with the commercial and content teams to design nurture flows, trigger campaigns, and conversion-focused email sequences.
3. Performance Monitoring & Optimization
   • Leverage analytics tools (e.g., Google Analytics, campaign dashboards, attribution models) to evaluate campaign effectiveness and identify actionable insights.
   • Continuously test and optimize audience targeting, messaging, bidding strategies, and landing page performance.
4. Regional Stakeholder Collaboration
   • Serve as the performance marketing lead for internal business units and key stakeholders in ASEAN.
   • Provide strategic digital consultation to align marketing initiatives with commercial priorities and growth targets.
5. Team Management & Agency Oversight
   • Lead and develop a small, high-performing digital team focused on paid and direct channels.
   • Manage digital agencies and partners to ensure media execution aligns with strategy, quality standards, and performance targets.
6. Champion Paid Media Innovation & Best Practices
   • Keep abreast of platform algorithm changes, ad tech innovations, and performance marketing trends.
   • Pilot new ad formats, audience strategies, and data enrichment tools to enhance targeting and efficiency.

Qualifications

• Bachelor’s degree or above in Marketing, Digital Media, Communications, or related field.
• 5+ years of digital marketing experience with a strong emphasis on paid media, performance marketing, and CRM.
• Demonstrated success in managing paid campaigns across Google Ads, LinkedIn, Meta, programmatic platforms, and regional channels.
• Hands-on experience with marketing automation platforms (Eloqua, Marketo, or similar) and CRM systems.
• Proficiency with analytics platforms (e.g., Google Analytics, Looker Studio) and A/B testing tools.
• Strong analytical skills with the ability to interpret data, draw insights, and take action.
• Excellent stakeholder communication and project management skills in a fast-paced, matrixed environment.
• Proficiency in English required; Mandarin Chinese is a strong advantage.

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.