Digital Marketing Manager (InsurTech industry)

MyAtlas Digital; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading company in the InsurTech industry is seeking a Digital Marketing Manager to design and execute innovative marketing strategies. This role involves overseeing campaigns across various digital platforms, leading a team, and driving customer engagement through effective marketing solutions. Ideal candidates should possess strong analytical skills and a passion for digital marketing trends.

Qualifications

• Experience as a Digital Marketing Manager.
• Strong analytical skills and collaborative spirit.
• Ability to adapt and drive results in campaigns.

Responsibilities

• Design and implement comprehensive digital marketing strategies.
• Oversee the creation and optimization of paid and organic campaigns.
• Conduct market research and provide performance insights.

Skills

Digital Marketing Strategies

Market Research

Team Leadership

Analytical Skills

Campaign Management

Job description

Digital Marketing Manager (InsurTech industry)

• Design and implement comprehensive digital marketing strategies aligned with business objectives.
• Develop campaigns to drive traffic, engagement and leads across digital channels.
• Design and refine customer retention funnels to improve customer lifetime value.
• Oversee the creation and optimization of paid and organic campaigns on platforms such as Google Ads, Facebook, TikTok, and others.
• Ensure consistent messaging and branding across all channels.
• To plan on budget allocation and to monitor campaigns’ spending against the budget allocated, and keeping an accurate record.
• To coordinate with external partners regarding all contests, giveaways, etc. in the campaigns.
• To conduct market research and competitor analysis in order to stay abreast of the industry trends.
• To provide regular performance reports and actionable insights to stakeholders.
• To recruit, lead, mentor and inspire a team of digital marketing professionals to deliver high-impact campaigns.

Unlock job insights

Salary match Number of applicants Skills match

Your application will include the following questions:

Which of the following statements best describes your right to work in Malaysia? What's your expected monthly basic salary? How many years' experience do you have as a digital marketing manager? How many years' experience do you have as a manager / team lead? How many years of digital marketing experience do you have? How many years' experience do you have in the insurance industry?

Marketing & Communications 51-100 employees

At MyAtlas Digital, we provide a comprehensive range of digital marketing solutions, including:

• Digital Brand Consultancy

We are looking for individuals who are innovative, creative, and passionate about digital marketing. Strong analytical skills, adaptability, and a collaborative spirit are key qualities that make candidates stand out. A deep understanding of digital marketing trends and a desire to drive results are also essential.

At MyAtlas Digital, we provide a comprehensive range of digital marketing solutions, including:

• Digital Brand Consultancy

We are looking for individuals who are innovative, creative, and passionate about digital marketing. Strong analytical skills, adaptability, and a collaborative spirit are key qualities that make candidates stand out. A deep understanding of digital marketing trends and a desire to drive results are also essential.

What can I earn as a Digital Marketing Manager