Digital Marketing Manager

One World Hotel Sdn Bhd; Selangor; On-site; MYR 60,000 - 100,000; Full time

Job summary

One World Hotel Sdn Bhd is seeking a talented Digital Marketing Manager to develop and execute digital strategies that align with the hotel's objectives and revenue targets.

You will plan monthly and annual campaigns for rooms, dining, events, weddings, meetings, and seasonal packages; manage social platforms; create compelling content; optimise the website and SEO; run paid campaigns; and monitor reputation and analytics while collaborating with Sales, Revenue Management, F&B, and Operations to

Qualifications

• Develop and execute comprehensive digital marketing strategies aligned with the hotel's business objectives.
• Plan monthly and annual digital marketing campaigns for rooms, dining, promotions, events, weddings, meetings, and seasonal packages.
• Identify digital trends, customer preferences, and market opportunities to improve online visibility.
• Work with Sales, Revenue Management, F&B, and Operations to support commercial objectives.

Responsibilities

• Develop and execute comprehensive digital marketing strategies aligned with the hotel's business objectives, brand positioning, and revenue targets.
• Plan monthly and annual digital marketing campaigns for rooms, dining, promotions, events, weddings, meetings, and seasonal packages.
• Identify digital trends, customer preferences, and market opportunities to improve the hotel's online visibility and competitiveness.
• Work closely with Sales, Revenue Management, F&B, and Operations teams to support commercial objectives.
• Manage and oversee the hotel's social media platforms, including Facebook, Instagram, TikTok, LinkedIn, and other relevant channels.
• Develop monthly social media content calendars and ensure timely publication of engaging and relevant content.
• Create campaigns that increase engagement, followers, brand awareness, and direct conversion.
• Monitor social media comments, messages, mentions, and customer interactions, ensuring timely and professional responses.

Skills

Digital strategy

Social media management

Content creation

SEO

Analytics

Budget management

Brand governance

Cross-functional collaboration

Tools

Google Ads

Facebook/Meta Ads

TikTok Ads

SEO tools

Job description

Develop and execute comprehensive digital marketing strategies aligned with the hotel's business objectives, brand positioning, and revenue targets.

Plan monthly and annual digital marketing campaigns for rooms, dining, promotions, events, weddings, meetings, and seasonal packages.

Identify digital trends, customer preferences, and market opportunities to improve the hotel's online visibility and competitiveness.

Work closely with Sales, Revenue Management, F&B, and Operations teams to support commercial objectives.

KEY RESPONSIBILITIES
Digital Marketing Strategy

• Develop and execute comprehensive digital marketing strategies aligned with the hotel's business objectives, brand positioning, and revenue targets.

• Plan monthly and annual digital marketing campaigns for rooms, dining, promotions, events, weddings, meetings, and seasonal packages.

• Identify digital trends, customer preferences, and market opportunities to improve the hotel's online visibility and competitiveness.

• Work closely with Sales, Revenue Management, F&B, and Operations teams to support commercial objectives.

Social Media Management

• Manage and oversee the hotel's social media platforms, including Facebook, Instagram, TikTok, LinkedIn, and other relevant channels.

• Develop monthly social media content calendars and ensure timely publication of engaging and relevant content.

• Create campaigns that increase engagement, followers, brand awareness, and direct conversion.

• Monitor social media comments, messages, mentions, and customer interactions, ensuring timely and professional responses.

• Coordinate with photographers, videographers, designers, influencers, and agencies where required.

Content Creation

• Develop compelling digital content including social media posts, videos, reels, stories, blogs, EDMs, promotional materials, and website content.

• Ensure all digital content reflects the hotel's brand identity, tone of voice, products, services, and standards.

• Work with internal departments to obtain updated information, promotions, photographs, and other content.

• Maintain a consistent and attractive visual identity across all digital platforms.

Website & SEO

• Manage and maintain the hotel's website to ensure content, promotions, rates, images, packages, and information are accurate and up to date.

• Work on Search Engine Optimisation (SEO) initiatives to improve website visibility and organic traffic.

• Monitor website traffic, user behaviour, conversion rates, and booking performance.

• Coordinate with website developers and external agencies for website updates, improvements, and technical matters.

5. Digital Advertising & Campaigns

• Plan, execute, and monitor paid digital advertising campaigns through platforms such as Google Ads, Meta Ads, TikTok Ads, and other relevant channels.

• Manage digital marketing budgets and optimise campaign spending to achieve the best return on investment.

• Develop targeted campaigns for room bookings, F&B promotions, events, weddings, and other revenue-generating activities.

• Analyse campaign performance and make recommendations for continuous improvement.

Online Reputation Management

• Monitor the hotel's online reputation across Google, TripAdvisor, OTA platforms, social media, and other review channels.

• Work closely with relevant departments to address guest feedback and online reviews.

• Ensure appropriate and timely responses to positive and negative reviews while protecting the hotel's brand reputation.

• Identify recurring guest feedback and share insights with management and relevant departments.

OTA & Online Promotion Support

• Work closely with Revenue Management and E-Commerce teams to support online distribution and promotional activities.

• Ensure hotel promotions are effectively communicated across relevant online channels.

• Monitor online visibility, promotional performance, and competitor digital activities.

• Support initiatives to increase direct bookings and reduce dependency on third-party channels.

Influencer & Partnership Marketing

• Identify and develop relationships with suitable influencers, content creators, media, and digital partners.

• Coordinate hotel collaborations, stay experiences, dining reviews, events, and promotional campaigns.

• Evaluate influencer and partnership performance based on reach, engagement, brand exposure, and conversion.

Analytics & Reporting

• Prepare monthly digital marketing performance reports for management.

• Track key performance indicators such as:

  • Website traffic

  • Social media growth and engagement

  • Campaign reach and impressions

  • Conversion rates

  • Direct booking performance

  • Advertising ROI

  • Online reputation and review ratings

  • Email marketing performance

• Analyse results and provide recommendations for improvement.

Budget Management

• Prepare and monitor the digital marketing budget.

• Ensure marketing expenditure is properly controlled and delivers measurable results.

• Monitor agency, advertising, content creation, influencer, and other digital marketing costs.

Brand Compliance

• Ensure all digital communication follows the hotel's brand guidelines and corporate standards.

• Maintain consistency in the hotel's messaging, visuals, tone, promotions, and customer communication.

• Ensure marketing materials are accurate and professionally presented before publication.

Teamwork & Cross-Department Collaboration

• Work closely with Sales & Marketing, Revenue, F&B, Front Office, Events, and other departments to identify marketing opportunities.

• Support hotel campaigns, events, launches, and promotional activities.

• Provide digital marketing guidance to internal teams when required.

• Perform other duties and responsibilities assigned by the Director of Sales & Marketing or General Manager.