Digital Marketing Manager

Vern's Holding; Selangor; On-site; MYR 100,000 - 150,000; Full time

Job summary

A reputable footwear brand in Malaysia is hiring a Digital Marketing Manager to spearhead online marketing strategies and manage digital campaigns across various platforms. Candidates should have at least 2 years of experience, strong analytical skills, and a background in marketing. This role is pivotal in enhancing brand presence and optimizing online sales.

Qualifications

• Minimum 2 years of digital marketing experience in relevant industries preferred.
• Proficiency in English and Bahasa Malaysia; Mandarin is advantageous.

Responsibilities

• Plan and manage online marketing strategies.
• Execute cross-platform ad campaigns.
• Monitor key performance metrics and provide reports.

Skills

Analytical mindset

Proficiency in English

Proficiency in Bahasa Malaysia

Understanding of funnel marketing

Education

Diploma or equivalent in Marketing

Job description

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Plan and manage comprehensive online marketing strategies, from ideation to execution, ensuring seamless integration across digital channels.

Manage Social Media and Marketplace accounts such as Facebook, Instagram, TikTok, Shopee and Lazada.

Own and manage content strategy across all digital platforms.

Execute cross-platform ad campaigns by leading content ideation, copywriting while collaborating with relevant teams to ensure alignment with strategy and in-store sales / promotional activities.

Implement strategies for launching online products and optimise digital sales processes to boost online conversions.

Regularly update online channels (website and marketplaces) to ensure up-to-date product listings and conversion enablers.

Manage and grow email marketing campaigns to capture new leads and nurture existing customers through targeted and personalised campaigns.

Conduct keyword research and content planning for cross-platform search engine optimisation to drive organic reach.

Monitor key performance metrics and provide monthly reports and action plans.

Analyse and report on effectiveness of all digital campaigns using data-driven insights.

Manage and liaise with any third-party agency as well as engage with KOC/KOLs to ensure smooth delivery of content execution based on strategy and brief.

Design and implement multi-touch sales funnels, focusing on lead generation, engagements and online conversion through strategic data insights.

Requirements

Diploma or equivalent in Marketing or any related discipline.

Minimum 2 years of digital marketing (experience within the footwear / fashion / F&B industry is preferred).

Analytical mindset with strong understanding of funnel marketing and marketplaces.

Proficiency in English and Bahasa Malaysia (proficiency in Mandarin will be added advantage).

Willing to work in Bandar Sunway, Subang Jaya.

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Your application will include the following questions:

What's your expected monthly basic salary? How many years of digital marketing experience do you have? Which of the following languages are you fluent in?

Retail & Consumer Products 101-1,000 employees

Established in 2005, Vern’s is a reputable footwear brand with over 80 retail stores across Malaysia offering a range of footwear and accessories for women, kids, and men – we strive to provide innovative footwear designs with excellent craftsmanship at affordable prices for the whole family. We are committed to improving the lives of the communities in which we are operationally present, this means offering the best quality products at affordable prices and excellent customer service.

Established in 2005, Vern’s is a reputable footwear brand with over 80 retail stores across Malaysia offering a range of footwear and accessories for women, kids, and men – we strive to provide innovative footwear designs with excellent craftsmanship at affordable prices for the whole family. We are committed to improving the lives of the communities in which we are operationally present, this means offering the best quality products at affordable prices and excellent customer service.

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What can I earn as a Digital Marketing Manager