Digital Marketing Manager

CSW Auto Parts; Kepong; On-site; MYR 100,000 - 150,000; Full time

Job summary

CSW Auto Parts is seeking a Digital Marketing Manager to lead digital initiatives and enhance online presence. The role involves strategic planning, managing campaigns, and collaborating with teams to drive growth in the automotive parts sector. Candidates should have a strong background in digital marketing with at least 5 years of experience and a relevant degree.

Qualifications

• Minimum 5 years of experience in digital marketing, preferably in automotive or industrial sectors.
• Proven experience in managing PPC campaigns and major social media platforms.
• Proficient in English; knowledge of Mandarin or BM is an added advantage.

Responsibilities

• Plan and execute digital marketing strategies to drive brand awareness and sales growth.
• Manage and optimize the company’s website, including SEO/SEM strategies.
• Create and manage campaigns across platforms like Google Ads and social media.

Skills

Digital Marketing

SEO/SEM

Content Marketing

PPC Campaign Management

Analytics

Project Management

Communication

Education

Bachelor’s degree in Marketing, Communications, Business

Tools

Google Analytics

CMS platforms (e.g., WordPress)

Email tools (e.g., Mailchimp)

Design tools (e.g., Canva, Adobe Creative Suite)

Job description

Join a thriving team at CSW Auto Parts, where innovation meets excellence in distribution. We’re dedicated to fostering a collaborative environment that empowers every team member to succeed.

Position: Digital Marketing Manager

We are seeking a dynamic and strategic Digital Marketing Manager to lead the development and execution of all digital marketing initiatives for our business. The successful candidate will be responsible for increasing online visibility, generating qualified leads, and strengthening our digital presence across multiple channels including website, social media, marketplaces, and paid advertising.

Key Responsibilities:

1. Plan and execute digital marketing strategies to drive brand awareness, customer acquisition, and sales growth (B2B and B2C).
2. Manage and optimize the company’s website, including content updates, SEO/SEM strategies, and user experience enhancements.
3. Create and manage campaigns across platforms such as Google Ads, Facebook, LinkedIn, YouTube, and TikTok.
4. Oversee content creation for digital channels (e.g., product showcases, video content, blog articles, social media posts).
5. Coordinate e-commerce platform presence (Shopee, Lazada, etc.) and online catalogues for local and export markets.
6. Track, analyze, and report performance metrics (ROI, CPL, CTR, CPC, conversion rate), and adjust campaigns accordingly.
7. Manage CRM/email marketing campaigns and build marketing automation flows.
8. Collaborate with internal departments (sales, design, product) to ensure alignment on campaign goals and messaging.
9. Keep up to date with digital trends and technologies relevant to the automotive parts industry.

Job Requirements:

1. Bachelor’s degree in Marketing, Communications, Business, or a related field.
2. Minimum 5 years of experience in digital marketing, preferably in automotive, aftermarket, or industrial sectors.
3. Proven experience in managing PPC campaigns, SEO/SEM, Google Analytics, and major social media platforms.
4. Strong understanding of content marketing, branding, and lead generation.
5. Familiarity with CMS platforms (e.g., WordPress), email tools (e.g., Mailchimp), and design tools (e.g., Canva, Adobe Creative Suite).
6. Analytical mindset with excellent attention to detail.
7. Strong communication and project management skills.
8. Proficient in English; knowledge of Mandarin or BM is an added advantage.

Ready to make an impact? Apply now and join us in shaping the future of CSW Auto Parts!

Additional Information:

To assess your fit for this role, please consider how your skills match the job requirements. When applying, you will be asked:

• What is your expected monthly basic salary?
• How many years of experience do you have as a digital marketing manager?
• Any additional relevant details that prompted you to report this job ad as fraudulent, misleading, or discriminatory.