Digital Marketing Executive (Influencer Marketing)

DM Dasher; Selangor; On-site; MYR 200,000 - 250,000; Full time

Job summary

A dynamic e-commerce company in Malaysia is seeking a Digital Marketing Executive to drive influencer marketing strategies. You will manage campaigns, build relationships with influencers, and optimize engagement on platforms like Instagram, YouTube, and TikTok. The ideal candidate has a strong digital marketing background and is skilled in analytics. This role offers competitive benefits and opportunities for growth in a supportive team environment.

Benefits

Medical benefits

Laptop provided

Annual increments

Performance bonus

Birthday gifts

Qualifications

• Hands-on experience with influencer campaigns; e-commerce experience is a bonus.
• Proficient with Instagram, YouTube, TikTok, and XiaoHongShu; understands platform dynamics.
• Strong communication and negotiation abilities to build relationships.
• Generates fresh, innovative ideas that drive engagement.
• Comfortable analyzing data and optimizing results.
• Keeps up-to-date with digital trends, tools, and technologies.

Responsibilities

• Plan and execute influencer marketing strategies for our brand.
• Identify and build relationships with KOLs and KOCs.
• Lead influencer campaigns from concept to execution.
• Work with influencers to create authentic content.
• Monitor social media trends and best practices.
• Track and analyze campaign results for insights.

Skills

Digital Marketing Experience

Social Media Savvy

People Skills

Creative Thinker

Analytical Mindset

Trend Awareness

Job description

About Us

Welcome to Dasher — an e-commerce brand focused on creativity, energy, and fresh ideas. We’re looking for a Digital Marketing Executive who’s passionate about Influencer Marketing to join our team.

Role Overview

You’re the connection between our brand and the influencers who bring our products to life. You will shape our online presence and help our brand stand out across social media.

Responsibilities

• Influence & Inspire: Plan and execute influencer marketing strategies that grow our brand on Instagram, YouTube, TikTok, and XiaoHongShu.
• KOLs & KOCs Connections: Identify and build relationships with Key Opinion Leaders (KOLs) and Key Opinion Consumers (KOCs) who fit our brand.
• Campaign Management: Lead influencer campaigns from concept to execution and ensure content is engaging and impactful.
• Collaborative Content Creation: Work with influencers to create authentic, scroll-stopping content.
• Liaison with Brand Principals: Coordinate ideas, approvals, and collaborations to keep campaigns on-brand.
• Stay Ahead of Trends: Monitor social media trends, platform updates, and best practices to keep campaigns fresh.
• Performance Insight: Track and analyze campaign results to derive insights and improve future performance.

Skills & Qualifications

• Digital Marketing Experience: Hands-on experience with influencer campaigns; e-commerce experience is a bonus.
• Social Media Savvy: Proficient with Instagram, YouTube, TikTok, and XiaoHongShu; understands platform dynamics and audience engagement.
• People Skills: Strong communication and negotiation abilities to build lasting influencer relationships.
• Creative Thinker: Generates fresh, innovative ideas that drive engagement.
• Analytical Mindset: Comfortable analyzing data and optimizing results.
• Trend Awareness: Keeps up-to-date with digital trends, tools, and technologies.

What You’ll Get

• General benefits: Medical, optical, insurance, laptop provided, snacks, refreshment, and festival gifts.
• Compensation & Growth: EPF, SOCSO, EIS contributions; annual increments; performance bonus; medical and compassionate leave.
• Perks: Anniversary and birthday gifts, staff discounts, family-friendly benefits, and engaging bonding activities.

Team & Culture

Challenging industry – growth opportunities through problem-solving and continuous learning. Elite teammates working together to drive efficiency and personal development. Clear career progression with potential leadership roles within two years.

You & Dasher

We operate like a football team: focused on outcomes and mutual goals. We support your growth with resources and opportunities, while respecting that every career path is unique. When it’s time for your next adventure, we wish you well and part on good terms.

Ready to influence with us? Apply now!

Application & Company Details

Dasher is a dynamic e-commerce company involved in B2B, corporate sales, retail, and brand management. We operate on Shopee, Lazada, TikTok, and Shopify, with over 20 retail outlets in Malaysia and Singapore. We are authorized distributors for brands including Xiaomi, 70mai, Levoit, and Dreame, with a global reach from a Shenzhen sourcing hub and a presence in Singapore since 2020. Our team is over 200 and growing.

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