Digital Marketing Executive (Healthcare)

We are seeking a creative and results-driven Digital Marketing Specialist to join our dental clinic team. The ideal candidate will be responsible for developing, implementing, and managing digital marketing campaigns to increase brand awareness, attract new patients, and engage existing ones. This role requires expertise in SEO, social media, content marketing, PPC advertising, and analytics to drive online growth for our dental practice.

Key Responsibilities:

1. Digital Marketing Strategy & Execution

1. Develop and execute a comprehensive digital marketing plan tailored to the dental industry.
2. Manage and optimize the clinic’s website for SEO (on-page & off-page) to improve search rankings.
3. Run targeted PPC campaigns (Google Ads, Facebook/Instagram Ads) to attract new patients.
4. Implement local SEO strategies (Google My Business, directory listings, reviews).

2. Social Media & Content Marketing

1. Create and schedule engaging content (posts, videos, infographics) for Facebook, Instagram, LinkedIn, and other platforms.
2. Develop educational and promotional content (blogs, newsletters, patient testimonials).
3. Monitor and respond to patient reviews and social media interactions.

3. Email & SMS Marketing

1. Design email campaigns for patient retention, promotions, and appointment reminders.
2. Manage SMS marketing for appointment confirmations and follow-ups.

4. Analytics & Reporting

1. Track KPIs (website traffic, leads, conversions, ROI) using Google Analytics, Meta Ads Manager, etc.
2. Provide monthly reports on campaign performance and suggest improvements.

5. Reputation Management

1. Encourage and manage online reviews (Google, Yelp, etc.).
2. Address negative feedback professionally and escalate when needed.

Qualifications & Skills:

1. Experience: 2+ years in digital marketing (healthcare/dental preferred).
2. Technical Skills:
3. SEO & Google My Business optimization
4. Google Ads & Meta Ads
5. Social media management (Facebook, Instagram, LinkedIn)
6. Basic graphic design (Canva, Adobe Photoshop)
7. Email marketing tools (Mailchimp, Klaviyo)
8. WordPress/website management
9. Soft Skills:
10. Strong written & verbal communication
11. Creative & analytical mindset
12. Ability to work independently & meet deadlines

Preferred Qualifications:

1. Experience with dental/medical marketing.
2. Knowledge of HIPAA compliance in digital marketing.
3. Familiarity with CRM systems (e.g., Dentrix, Eaglesoft).

Benefits (if applicable):

1. Competitive salary & performance bonuses
2. Flexible work arrangements
3. Opportunity for growth within the clinic