Digital Marketing Executive/ Business Development & Marketing Executive

Kolej Yayasan UEM; Selangor; On-site; MYR 36,000 - 48,000; Full time

Job summary

An educational institution in Malaysia is seeking a Digital Marketing Executive to manage its website and social media presence. The ideal candidate will have 1-2 years of experience in digital marketing, be proficient in both English and Malay, and possess strong project management and creative skills. Responsibilities include implementing social media strategies and coordinating marketing projects. This role offers a dynamic environment for a results-driven individual motivated to exceed expectations.

Qualifications

• 1-2 years of experience managing digital marketing platforms.
• Proficient in written and spoken English and Malay.
• Strong data-driven and creative mindset.

Responsibilities

• Manage KYUEM's website and social media platforms.
• Implement corporate social media strategy.
• Coordinate with advertising agencies.

Skills

Social media management

Content optimization

Data analysis

Creativity

Project management

Tools

Facebook Meta Business Manager

Ads Manager

Job description

Overview

Digital Marketing Executive / Business Development & Marketing Executive

Responsibilities

• Management of KYUEM's website and social media platforms
• Manage and upkeep KYUEM's website including but not restricted to uploading and maintaining the website contents
• Monitor online activity across departments and geographical areas to ensure anyone using the College's media platform is following established guidelines and best-practice rules
• Plan, develop, manage and implement corporate social media strategy across all social media platforms
• Manage and optimize boosting of content post for continuous user engagement
• Coordinate with advertising agencies on creative and promotional artworks
• Organize and participate in three KYUEM events such as Awards Day, Open Day and Virtual Open Day
• Assist in KYUEM's participation in all education fairs and school programmes

Qualifications, Personality and Skills

• Minimum at least 1-2 year of relevant work experience managing digital marketing platforms (ie Facebook, Facebook Meta Business Manager and Ads Manager)
• Proficient in both written and spoken English and Malay
• Both strong data and creative mind in managing channels
• A self-starter, possessing a positive learning attitude, hardworking and team
• Results-driven, with an attitude to constantly exceed targets and eagerness to consistently exceed objectives and improve processes
• High attention to detail with excellent follow-through and a strong sense of ownership and accountability for assigned projects and tasks