Digital Marketing Executive

Bjak; Petaling Jaya; On-site; MYR 200,000 - 250,000; Full time

Job summary

Bjak, a leading insurance portal in Southeast Asia, is seeking a Digital Marketing Executive to manage advertising operations across platforms like Facebook and Google. The ideal candidate will execute campaigns, analyze performance, and optimize strategies to enhance ROI. Join a dynamic team in a fast-paced environment, contributing to the growth of sustainable financial services.

Benefits

Strong learning and development plans

International work environment

Casual work attire

Qualifications

• Proven experience in digital advertising operations.
• Experience managing successful ad campaigns.
• Strong organizational skills managing multiple campaigns.

Responsibilities

• Plan, execute, and optimize advertising campaigns across platforms.
• Monitor ad performance and KPIs for campaign objectives.
• Conduct A/B testing on ad creatives and strategies.

Skills

Analytical skills

Attention to detail

Problem-solving

Education

Bachelor’s degree in Marketing or related field

Tools

Facebook Business Manager

Google Ads

TikTok Ads Manager

Google Analytics

Job description

About Us
Bjak is focused on providing access to affordable and sustainable financial services for people in ASEAN. Headquartered in Malaysia, Bjak is the largest insurance portal in Southeast Asia. Our main portal, Bjak.com, helps millions find the insurance policy with the best value and highest coverage for them. Our investments in technology such as Custom API, blockchain, trading systems and data science is to enable easy access to financial services that were previously inaccessible or difficult to understand.

Our core strengths are in navigating the most complex regulations and environments, creating some of the most innovative products in the world. For instance, we are the first platform globally to simplify and offer investment-linked life and health insurance online, coupled with an instant talk-to-agent service.

Role Overview

The Digital Marketing Executive (Advertising Operations) will focus on managing and optimizing advertising campaigns across multiple digital platforms, including Facebook, Google, TikTok, and more. This role requires a data-driven and detail-oriented individual with expertise in handling advertising operations to maximize campaign performance and return on investment (ROI). The ideal candidate will have strong analytical skills, a deep understanding of platform-specific advertising tools, and a passion for delivering measurable results.

• Plan, execute, and optimize advertising campaigns across platforms such as Facebook Ads, Google Ads, TikTok Ads, and other relevant channels.
• Monitor ad performance and KPIs (CTR, CPC, CPA, ROAS, etc.) to ensure campaigns meet performance objectives.
• Conduct A/B testing on ad creatives, audiences, and bidding strategies to identify best practices and improve results.
• Collaborate with the design and content teams to develop high-performing ad creatives and copy.
• Analyze campaign data to generate actionable insights and create regular performance reports for stakeholders.
• Stay up-to-date with platform updates, trends, and best practices to ensure campaigns leverage the latest features and strategies.
• Conduct audience research and segmentation to target the right demographics effectively.
• Manage advertising budgets, ensuring efficient allocation to achieve the highest ROI.
• Troubleshoot and resolve technical issues related to advertising platforms and campaigns.
• Collaborate with external vendors or agencies when needed to execute large-scale campaigns or specialized initiatives.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Business, or a related field.
• Proven experience in digital advertising operations or similar roles, with a track record of managing successful ad campaigns.
• Proficiency in advertising platforms, including Facebook Business Manager, Google Ads, TikTok Ads Manager, and analytics tools like Google Analytics.
• Strong analytical skills and experience working with large datasets to derive insights.
• Excellent understanding of ad formats, targeting options, and optimization techniques on various platforms.
• Familiarity with tracking tools and conversion tracking setup (e.g., UTM tags, pixels, Google Tag Manager).
• Strong organizational skills with the ability to handle multiple campaigns and deadlines simultaneously.
• Exceptional attention to detail and problem-solving skills.
• Knowledge of programmatic advertising and retargeting strategies is a plus.
• Certification in Google Ads, Facebook Blueprint, or similar is highly desirable.

• Team culture - highly practical and results oriented
• Fast moving, challenging and unique business problems
• Strong learning and development plans for your career growth
• International work environment and flat organization
• Casual work attire