Digital Marketing Executive

The job description provides a comprehensive overview of the responsibilities and requirements for the Digital Marketing position. However, it contains some irrelevant or repetitive content, especially the extensive company background information and duplicated sections about Saint-Gobain, which are not directly related to the job responsibilities. To improve clarity and focus, I will remove the repetitive company details and extraneous information that do not pertain to the role itself, while keeping the core job duties and requirements intact.

Here is a refined version focusing solely on the job responsibilities and requirements:

Digital Marketing Executive Job Description

Responsibilities:

1. Implement effective digital marketing plans and strategies for Malaysia.
2. Assist in developing the overall digital marketing strategy.
3. Execute digital marketing activities across channels such as SEO, SEM, social media, email, mobile, and display advertising.
4. Manage and maintain the company's owned media, including websites, mobile apps, and CRM/email software.
5. Create relevant and engaging digital content for various platforms.
6. Manage social media marketing campaigns.
7. Analyze digital marketing analytics reports and share insights for optimization.
8. Stay updated on emerging digital tools, platforms, trends, and technologies, sharing insights with the team.
9. Research market trends, audience insights, competitors, and consumer journeys to enhance engagement and conversions.
10. Manage communication strategies to effectively convey the brand message and build stakeholder awareness.
11. Control A&P budget to maximize ROI.
12. Participate in other A&P activities as needed.
13. Generate creative ideas to engage customers.
14. Perform ad hoc tasks assigned by management.

Requirements:

• Diploma/Advanced Diploma/Degree in Marketing, Management, Mass Communication, Public Relations, Business Administration, or equivalent.
• Excellent English communication skills; knowledge of Bahasa Malay and Chinese is an advantage.
• Ability to work independently and as part of a team.
• Creative, proactive, analytical, with a positive attitude.
• Enthusiastic, self-motivated, confident, and outgoing.
• Metrics-driven with a creative eye.
• Good interpersonal skills and ability to build relationships.
• Highly organized, detail-oriented, capable of managing multiple projects.
• Proficiency in Photoshop, Adobe Illustrator, After Effects, or Premiere Pro is an advantage.
• 3-5 years of relevant experience; experience in the Building Materials Industry is a plus.
• Good network contacts within the industry are advantageous.