Digital Marketing Executive

CK East Construction Sdn Bhd; Kuala Lumpur; On-site; MYR 40,000 - 60,000; Full time

Job summary

CK East Construction Sdn Bhd is seeking a Digital Marketing Lead to enhance brand awareness and drive engagement through innovative marketing strategies across multiple platforms. The ideal candidate will possess extensive experience in digital marketing, particularly in lead generation and managing paid campaigns. Responsibilities include developing content, analyzing data, and optimizing strategies to maintain a competitive edge.

Benefits

Annual Leave

EPF

Health Insurance

Medical Leave

SOCSO

Qualifications

• Minimum 5 years of experience in digital marketing.
• Proficiency in digital advertising platforms.
• Ability to generate innovative digital content.

Responsibilities

• Create and implement social media marketing strategies.
• Analyze market trends and customer insights.
• Design and manage paid social media campaigns.

Skills

Analytical Skills

Creativity

Communication

Interpersonal Skills

Problem Solving

Education

Bachelor’s Degree in Marketing or related field

Tools

Meta Ads

TikTok Ads

LinkedIn Ads

Google Ads

Job description

Job Responsibility

• Create and implement innovative social media marketing strategies across multiple platforms to enhance brand awareness, follower growth and contribute to business objectives.
• Analyze market trends, customer insights, and competitive activities to strategically inform and adjust marketing strategies.
• Design and manage paid social media campaigns to generate high-quality traffic and leads.
• Craft engaging social media copy and creative assets for both organic posts and paid advertisements.
• Ensure all website content is optimized for Search Engine Optimization (SEO) to improve organic search rankings and drive qualified traffic.
• Stay updated on digital and industry trends, algorithm changes, customer insights and competitor activities to refine strategies and maintain a competitive edge.
• Work closely with the creative team to produce engaging, on-brand visual and video content suited for each platformâs audience.
• Analyze campaign performance using data-driven insights, preparing and presenting regular reports to extract actionable insights and identify opportunities for optimization.
  
  

Job Requirements

• Possess at least Bachelorâs Degree in Marketing, Digital Marketing, Mass Communications or a related field.
• Minimum 5 years of proven experience in digital marketing, demonstrating expertise in lead generation and paid media campaigns.
• Excellent analytical and problem-solving skills, with the ability to interpret data and derive actionable insights.
• Proficiency in digital advertising platforms for leads generation, including Meta Ads (Facebook/Instagram), TikTok Ads, LinkedIn Ads & Google Ads.
• Ability to generate innovative ideas and translate them into engaging digital content.
• Proficiency in written and verbal English, BM and Mandarin.
• Experience with design and video editing tools is an advantage.
• Proactive, committed, organized, creative with strong communication, interpersonal and presentation skills.
  
  

Job Benefits

• Annual Leave
• EPF
• Health Insurance
• Medical Leave
• SOCSO