Digital Marketing Executive

My Insure Link Sdn Bhd; Kuala Lumpur; On-site; MYR 200,000 - 250,000; Full time

Job summary

A leading company in Kuala Lumpur seeks a creative and results-driven Digital Marketing Executive. You will manage online marketing strategies, oversee social media, and execute campaigns to enhance brand awareness and generate leads. Ideal candidates will have strong digital marketing skills, analytical abilities, and a passion for digital trends.

Qualifications

• Minimum 3 years of experience in digital marketing or social media management.
• Proficient in social media tools and analytics platforms.
• Creative thinker with strong writing and visual storytelling skills.

Responsibilities

• Oversee daily operations of social media platforms.
• Plan and execute digital marketing campaigns including SEO and email marketing.
• Analyze campaign performance and optimize strategies based on insights.

Skills

Social Media Management

Digital Marketing

Content Creation

SEO/SEM

Analytical Skills

Tools

Google Ads

Meta Ads Manager

SEO/SEM Tools

Analytics Platforms

Job description

We’re looking for a creative and results-driven Digital Marketing Executive to manage and execute our Online & Affinity marketing strategies. The ideal candidate is passionate about digital trends, experienced in managing social media platforms, and capable of delivering measurable results through strategic content and campaigns.

Key Responsibilities

Social Media Management

Oversee the daily operations of all social media platforms

Create engaging content such as posts, videos, IG Stories, and Reels to drive awareness, traffic, and engagement.

Campaign Planning & Execution

Plan, develop, and execute digital marketing campaigns including SEO, email marketing, display advertising, and social media.

Create compelling ad copy, social posts, and email content aligned with brand voice and objectives.

Manage website and mobile app content to ensure it is optimized for SEO, traffic and conversion

Develop digital marketing strategies to boost brand awareness and generate leads.

Conduct market research and competitor analysis to identify trends and opportunities for growth.

Develop Affinity Marketing Campaigns

Create co-branded promotions, loyalty programs, embedded or exclusive offers.

Align messaging and creative assets across both brands.

Manage Partner Relationships

Serve as the main point of contact.

Ensure partner satisfaction and long-term engagement.

Analyze Campaign Performance

Track KPIs such as lead generation, sales uplift, customer engagement, and ROI.

Provide insights and reports to stakeholders.

Optimize future campaigns based on data.

Requirements

Minimum 3 years of experience in digital marketing or social media management and affinity marketing

Proficient in social media tools, Google Ads, Meta Ads Manager, SEO/SEM tools, and analytics platforms.

Creative thinker with strong writing, editing, and visual storytelling skills.

Strong analytical and problem-solving abilities.

Unlock job insights

Salary match Number of applicants Skills match

Your application will include the following questions:

Which of the following statements best describes your right to work in Malaysia? What's your expected monthly basic salary? Which of the following types of qualifications do you have? Do you have experience with Search Engine Marketing (SEM)? How many years of digital marketing experience do you have? Do you have experience with Search Engine Optimisation (SEO)? Which of the following online advertising methods do you have experience with? How many years' experience do you have in social media marketing?

What can I earn as a Digital Marketing Executive