Digital Marketing Executive

PARKROYAL Penang Resort; George Town; On-site; MYR 200,000 - 250,000; Full time

Job summary

PARKROYAL Penang Resort is seeking a Digital Marketing & Communications Executive to enhance its online presence and drive direct bookings. This creative role involves managing digital campaigns, content creation for social media, and analyzing performance metrics to inform strategy improvements.

Qualifications

• Experience in branding or digital marketing preferred.
• Fresh graduates welcome.
• Proficiency in video editing and copywriting for digital platforms.

Responsibilities

• Develop and manage digital marketing campaigns.
• Create content for social media platforms.
• Monitor and analyze campaign performance.

Skills

Branding

Content Creation

Digital Marketing

Video Editing

Copywriting

Social Media Management

Education

Bachelor's Degree or Equivalent

Job description

Job Title: Digital Marketing & Communications Executive

Location: PARKROYAL Penang Resort

Overview:

PARKROYAL Penang Resort is looking for a creative and results-driven Digital Marketing & Communications Executive to join our dynamic team. This role plays a key part in strengthening our brand presence online, increasing engagement across digital platforms, and driving direct bookings through effective digital campaigns and content creation.

Key Responsibilities:

• Develop, execute, and manage digital marketing campaigns to drive brand awareness, website traffic, and engagement.
• Create compelling content for social media platforms including Facebook, Instagram, LinkedIn, YouTube, and XiaoHongShu (小红书).
• Oversee email marketing initiatives and website content, ensuring SEO best practices are implemented to maximise visibility and conversions.
• Optimise landing pages and user funnels to improve online lead generation and conversion rates.
• Edit short-form videos and digital content for marketing use, ensuring brand consistency and relevance.
• Work closely with the marketing team to develop engaging social media strategies and ensure brand alignment across all digital touchpoints.
• Monitor, analyse, and report on campaign performance using digital analytics tools, providing insights and recommendations for continuous improvement.
• Stay abreast of digital trends, emerging platforms, and audience behaviours to keep strategies fresh and relevant.
• Support the execution of paid online advertising campaigns on relevant platforms.

Requirements:

• Experience in branding, content creation or digital marketing.
• Fresh graduates are welcome to apply
• Proficient in video editing, content scripting, and copywriting for digital platforms.
• Solid understanding of local digital landscape and audience preferences, especially on platforms like XiaoHongShu, Facebook, and Instagram.
• Hands-on experience managing multiple social media accounts and content calendars.
• Creative, proactive, and detail-oriented with a strong sense of visual storytelling.
• Able to multitask and thrive in a fast-paced, collaborative environment.
• Required language: English and Mandarin for both written and spoken.