Digital Marketing Executive

PROQPETS (M) SDN BHD; Chemor; On-site; MYR 200,000 - 250,000; Full time

Job summary

A company in the pet industry based in Chemor, Malaysia, is looking for a Digital Marketing Executive. The role involves planning and managing digital marketing strategies to boost brand awareness and drive online traffic. Key responsibilities include developing campaigns, managing social media, and analyzing performance metrics. Candidates should have a degree in a related field and proven experience in digital marketing. Strong communication and project management skills are essential.

Qualifications

• Proven experience in digital marketing or similar role.
• Solid understanding of SEO, SEM, social media advertising, and analytics tools.
• Creative and analytical thinking with strong copywriting and communication skills.

Responsibilities

• Develop and implement digital marketing campaigns.
• Manage and grow social media presence.
• Create engaging and high-quality content.
• Oversee website management and optimization.
• Plan and execute paid advertising campaigns.
• Track performance of digital marketing campaigns.

Skills

SEO

SEM

Social Media Management

Copywriting

Analytics Tools

Project Management

Graphic Design Tools

Education

Diploma or Degree in Marketing, Digital Marketing, Communications, or related field

Tools

Google Analytics

Meta Business Suite

Canva

Adobe Photoshop

Job description

Overview

To plan, execute, and manage the company’s digital marketing strategies to increase brand awareness, drive traffic, and generate leads across various digital platforms.

Job Purpose

To plan, execute, and manage the company’s digital marketing strategies to increase brand awareness, drive traffic, and generate leads across various digital platforms.

Responsibilities

• Develop and implement digital marketing campaigns (SEO, SEM, email, social media, content marketing, paid advertising).
• Manage and grow the company’s presence on social media platforms (Facebook, Instagram, LinkedIn, TikTok, etc.).
• Create engaging and high-quality content (text, image, video) aligned with brand guidelines.
• Oversee website management, updates, and optimization for search engines.
• Plan and execute paid advertising campaigns (Google Ads, Meta Ads).
• Track, measure, and report performance of all digital marketing campaigns against KPIs and ROI.
• Conduct market research and competitor analysis to identify trends and opportunities.
• Collaborate with internal teams (sales, R&D, production) to align digital marketing with business goals.
• Maintain and grow email subscriber lists, newsletters, and automation campaigns.
• Ensure brand consistency across all digital platforms.

Qualifications & Requirements

• Diploma or Degree in Marketing, Digital Marketing, Communications, or related field.
• Proven experience in digital marketing or similar role.
• Solid understanding of SEO, SEM, social media advertising, and analytics tools (Google Analytics, Meta Business Suite).
• Creative and analytical thinking with strong copywriting and communication skills.
• Ability to handle multiple campaigns and meet deadlines.
• Basic knowledge of graphic design tools (Canva, Adobe Photoshop) is an added advantage.

Key Competencies

• Strong understanding of online consumer behaviour and digital trends.
• Results-driven, proactive, and innovative.
• Good project management and organisational skills.
• Ability to work independently and as part of a team.