Digital Marketing & E-Commerce Executive

Minor International; Kuala Lumpur; On-site; MYR 200,000 - 250,000; Full time

Job summary

A leading hospitality company is seeking a Digital Marketing Specialist in Kuala Lumpur. The role focuses on executing and managing digital advertising campaigns while enhancing online visibility across platforms. Ideal candidates will have 4-5 years of experience in digital marketing, along with a relevant degree and skills in SEO, SEM, PPC, and social media engagement.

Qualifications

• 4-5 years in digital marketing, preferably hospitality/eCommerce.
• Experienced in SEO, SEM, PPC, and social media management.
• Degree in Marketing, Ecommerce, Business, or similar.

Responsibilities

• Run SEO, SEM, PPC campaigns to meet hotel goals.
• Improve hotel visibility on search engines and booking sites.
• Plan and post content on Facebook, Instagram, and TikTok.

Skills

SEO

SEM

PPC

email marketing

social media

content updates

Education

Degree in Marketing, Ecommerce, Business, or similar

Tools

Google Ads

Google Analytics

Meta tools

Mailchimp

basic CMS (e.g., WordPress)

Job description

Company Description

Contemporary, relaxed and imaginative. Be it a leisurely family break or romantic escape, AVANI Hotels & Resorts provides the right space for guests who value the details that matter.

Job Description

Digital Advertising & Campaigns • Understand online ads (CPC, email, mobile).

• Run SEO, SEM, PPC campaigns to meet hotel goals.

• Track and report campaign results with suggestions.

Website & eCommerce Strategy

• Improve hotel visibility on search engines and booking sites.

• Support website and email functions.

• Create strategies to improve content, traffic, and performance.

• Lead digital plans for rooms, F&B, spa, events, and B2B.

Content & Communication

• Update content with the MarCom and help build landing pages.

• Manage email campaigns, vendors, and databases.

Channel Mapping & Distribution

• Manage channel mix strategy, ensuring optimal distribution across OTAs, metasearch, and direct bookings.

• Coordinate with Revenue department to align pricing, promotions, and inventory allocation.

• Monitor competitor pricing and positioning to adjust strategies accordingly. Social Media

• Plan and post content on Facebook, Instagram, and TikTok.

• Help create posts and videos.

• Monitor messages, comments, and performance.

• Support paid campaigns and keep content on-brand.

Teamwork

• Work closely with MarCom and Revenue department on all online activities

Qualifications

• Experience: 4-5 years in digital marketing (hospitality/eCommerce preferred).

• Skills: SEO, SEM, PPC, email marketing, social media, content updates.

• Tools: Google Ads, Google Analytics, Meta tools, Mailchimp, basic CMS (e.g., WordPress). • Analytical: Able to track data and make recommendations.

• Team Player: Works well with different departments.

• Adaptable: Handles fast-paced, changing environments.

• Education: Degree in Marketing, Ecommerce, Business, or similar.

Additional Information

The position is only open to Malaysian citizen.

Based on KLSO, Bangsar South Kuala Lumpur