Digital Marketing & E-Commerce Executive

Minor Hotels; Kuala Lumpur; On-site; MYR 200,000 - 250,000; Full time

Job summary

A leading company in the hospitality sector seeks a Digital Marketing Specialist to enhance their online presence. Responsibilities include managing SEO and PPC campaigns, overseeing content strategies, and ensuring optimal visibility on search engines. Ideal candidates will have 4-5 years of experience in digital marketing within the eCommerce or hospitality industry and possess relevant analytical skills.

Qualifications

• Experience: 4-5 years in digital marketing (hospitality/eCommerce preferred).
• Analytical: Able to track data and make recommendations.
• Team Player: Works well with different departments.

Responsibilities

• Run SEO, SEM, PPC campaigns to meet hotel goals.
• Update content with the MarCom and help build landing pages.
• Monitor competitor pricing and adjust strategies accordingly.

Skills

SEO

SEM

PPC

email marketing

social media

content updates

Education

Degree in Marketing

Degree in Ecommerce

Degree in Business

Tools

Google Ads

Google Analytics

Meta tools

Mailchimp

basic CMS (e.g., WordPress)

Job description

Company Description

Contemporary, relaxed and imaginative. Be it a leisurely family break or romantic escape, AVANI Hotels & Resorts provides the right space for guests who value the details that matter.

Job Description

Digital Advertising & Campaigns

• Understand online ads (CPC, email, mobile).
• Run SEO, SEM, PPC campaigns to meet hotel goals.
• Track and report campaign results with suggestions.
  
  

Website & eCommerce Strategy

• Improve hotel visibility on search engines and booking sites.
• Support website and email functions.
• Create strategies to improve content, traffic, and performance.
• Lead digital plans for rooms, F&B, spa, events, and B2B.
  
  

Content & Communication

• Update content with the MarCom and help build landing pages.
• Manage email campaigns, vendors, and databases.
  
  

Channel Mapping & Distribution

• Manage channel mix strategy, ensuring optimal distribution across OTAs, metasearch, and direct bookings.
• Coordinate with Revenue department to align pricing, promotions, and inventory allocation.
• Monitor competitor pricing and positioning to adjust strategies accordingly. Social Media
• Plan and post content on Facebook, Instagram, and TikTok.
• Help create posts and videos.
• Monitor messages, comments, and performance.
• Support paid campaigns and keep content on-brand.
  
  

Teamwork

• Work closely with MarCom and Revenue department on all online activities
  
  

Qualifications

• Experience: 4-5 years in digital marketing (hospitality/eCommerce preferred).
• Skills: SEO, SEM, PPC, email marketing, social media, content updates.
• Tools: Google Ads, Google Analytics, Meta tools, Mailchimp, basic CMS (e.g., WordPress).
• Analytical: Able to track data and make recommendations.
• Team Player: Works well with different departments.
• Adaptable: Handles fast-paced, changing environments.
• Education: Degree in Marketing, Ecommerce, Business, or similar.
  
  

Additional Information

The position is only open to Malaysian citizen.

Based on KLSO, Bangsar South Kuala Lumpur