Digital Marketing Coordinator

KK ONG INTERNATIONAL SDN BHD; Kuala Lumpur; On-site; MYR 30,000 - 60,000; Full time

Job summary

Join a dynamic and innovative team at a forward-thinking company focused on digital marketing. In this role, you'll plan and optimize Facebook ad campaigns, develop marketing strategies, and create engaging email campaigns. Your passion for digital marketing and copywriting will shine as you collaborate with creative teams and analyze campaign performance. This position offers a unique opportunity to grow your skills in a supportive environment while making a significant impact on the company's marketing efforts. If you're detail-oriented and ready to take on challenges, this is the perfect role for you!

Qualifications

• At least 1 year of experience in Facebook advertising or related roles.
• Strong passion for digital marketing and copywriting.

Responsibilities

• Plan and optimize Facebook ad campaigns for conversion.
• Create and manage email campaign calendars and reports.

Skills

Facebook Advertising

Copywriting

Digital Marketing

Data Analysis

Email Marketing

Education

Certificate

Diploma

Tools

ActiveCampaign

ClickFunnels

WebinarJam

Job description

Job Responsibilities

• Plan, launch, monitor, and optimize Facebook ad campaigns, developing and executing marketing strategies for conversion.
• Identify opportunities to optimize and scale campaigns by tapping into the entire customer journey via omnichannel marketing.
• Create and manage email campaign calendars, set up email campaigns, monitor and schedule email sends, and compile insightful email reports.
• Collaborate with the creative team to develop engaging and cost-effective campaign assets.
• Optimize each funnel and marketing process (TOFU, MOFU, BOFU, nurture).
• Handle all aspects of media buying, including tracking, ad creation, optimization, scaling, reporting, and driving positive ROI.
• Ask questions when unclear and suggest process improvements.

Job Requirements

• Possess at least a Certificate, Diploma, or equivalent.
• Required language: Mandarin.
• At least 1 year of experience in Facebook advertising, copywriting, or related marketing roles.
• Strong passion for digital marketing and copywriting.
• Ability to work independently or with minimal supervision.
• Detail-oriented, responsible, able to handle stress.
• Good attitude, team player, and strong moral character.
• Excellent communication skills, teamwork, and data analysis capabilities.
• Experience with marketing software or webinars (e.g., ActiveCampaign, ClickFunnels, WebinarJam) is a plus.
• Ability to write copy and possess strong digital analytical skills.
• Able to work in Kepong, Kuala Lumpur.