Digital Marketing Campaign Specialist (Vietnamese Speaker - Relocate in Malaysia)

Tdcx Malaysia SDN. BHD; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading digital marketing company is seeking a Digital Marketing Campaign Specialist fluent in Vietnamese to join their team in Kuala Lumpur. This role involves managing performance marketing projects, optimizing campaigns, and collaborating with sales teams. Ideal candidates should have 2-3 years of experience in mobile advertising and strong analytical skills. Competitive salary and opportunities for professional growth are offered.

Benefits

Competitive salary with performance-based bonus

Training on digital tools and sales techniques

Collaborative and inclusive work environment

Qualifications

• 2-3 years of experience in performance marketing, mobile app/advertising services.
• Understanding of mobile advertising platforms and campaign management.
• Ability to quickly learn new technologies and data analytics tools.

Responsibilities

• Optimize campaigns in collaboration with the sales team.
• Conduct reporting and documentation in Vietnamese and English.
• Communicate effectively with customers in mobile advertising.

Skills

Performance marketing

Online advertising platforms

Data analytical skills

Fluency in Vietnamese

Business-level English

Tools

Excel

MS Office

G Suite

Job description

Digital Marketing Campaign Specialist (Vietnamese Speaker - Relocate in Malaysia)

1. 2-3 years of experience in performance marketing, mobile app/advertising services.

1.1 At least 1 year of experience with online advertising platforms such as Google/Meta Ads.

2. Understanding of mobile advertising platforms and campaign management.

2.1 Knowledge of industry terminologies like impression, click, CPM, CPI, ROAS, etc.

2.2 Familiarity with mobile ecosystems like Demand Side Platforms (DSP), Mobile Measurement Partners (MMP), Ad Exchanges, etc.

3. Proficient in Excel, MS Office, and G Suite products.

3.1 Data analytical skills to optimize campaigns in collaboration with the sales team.

4. Fluency in Vietnamese (written and verbal) and business-level English for communication, reporting, and documentation. Local Vietnamese required.

5. Ability to quickly learn new technologies and data analytics tools.

6. Organized, responsible, timely, and a team player.

7. Strong analytical skills and independent problem-solving abilities.

7.1 Experience with Google/Media Ad Ops teams or overseas advertising optimization agencies is preferred.

7.2 Experience with SQL, pivot tables, web technologies, programming languages, and APIs is preferred.

7.3 Understanding of advanced marketing concepts such as Cohort analysis, LTV, Ad Fraud, etc.

7.4 Experience in customer communication and presentation in mobile advertising.

Why Join Us?

• Willing to relocate to Kuala Lumpur Sentral, Kuala Lumpur, Malaysia.

• Shift: 5 days, 9:00 AM – 6:00 PM.

• Attractive compensation: Competitive salary with performance-based bonus.

• Professional growth: Training on digital tools and sales techniques by global tech leaders.

• Culture & environment: Join a collaborative, inclusive, and growth-focused international team.