Digital Marketing Associate

Accenture; Kuala Lumpur; On-site; MYR 56,000 - 100,000; Full time

Job summary

Accenture in Kuala Lumpur is seeking a digital marketing professional to support clients in creating, managing, and optimizing digital advertising campaigns across multiple channels. You will drive reach, clicks, leads, and sales while collaborating with internal teams to meet campaign targets.

The role requires 1–3 years in digital marketing, hands-on campaign setup and optimization, and strong Excel/data analysis skills to provide actionable insights and recommendations.

Qualifications

• 1–3 years of experience in digital marketing, campaign management, marketing operations, or online advertising.
• Hands-on experience with campaign setup, execution, monitoring, and optimization.
• Proficient in analyzing campaign performance data and providing optimization recommendations.

Responsibilities

• Creating and setting up new digital advertising campaigns based on client objectives.
• Building campaigns to support marketing goals such as reach, clicks, conversions, sales, and customer acquisition.
• Monitoring campaign performance and identifying areas for improvement.
• Optimizing campaigns through keyword, bid, budget, targeting, and performance recommendations.
• Reviewing campaign data, reports, and metrics to support decision-making.
• Providing insights and recommendations to improve campaign effectiveness.
• Working closely with internal teams, clients, or customers to ensure campaign targets are achieved.
• Supporting campaign execution across digital marketing channels such as Search, Display, Video, Mobile, and other online advertising platforms.

Skills

Campaign setup

Campaign optimization

Excel reporting

English communication

Data analysis

Campaign monitoring

Tools

Excel

Job description

Role Summary:

The role is responsible for supporting clients and customers in creating, managing, and optimizing digital advertising campaigns. The candidate will help build effective campaigns that align with marketing objectives such as reach, clicks, lead generation, sales, and overall campaign performance targets.

Key Responsibilities:

• Creating and setting up new digital advertising campaigns based on client objectives.
• Building effective campaigns to support marketing goals such as reach, clicks, conversions, sales, and customer acquisition.
• Monitoring campaign performance and identifying areas for improvement.
• Optimizing campaigns through keyword, bid, budget, targeting, and performance recommendations.
• Reviewing campaign data, reports, and metrics to support decision-making.
• Providing insights and recommendations to improve campaign effectiveness.
• Working closely with internal teams, clients, or customers to ensure campaign targets are achieved.
• Supporting campaign execution across digital marketing channels such as Search, Display, Video, Mobile, and other online advertising platforms.

Required Skills and Experience:

• 1–3 years of experience in digital marketing, campaign management, marketing operations, or online advertising.
• Hands‑on experience with campaign setup, execution, monitoring, and optimization.
• Good understanding of digital advertising objectives, including reach, clicks, leads, conversions, and sales.
• Ability to analyse campaign performance data and provide practical optimization recommendations.
• Strong skills in Microsoft Excel for reporting and data analysis.
• Good communication skills in English, with the ability to explain performance insights clearly.
• Detail‑oriented, analytical, and comfortable working with campaign metrics and targets.

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent‑and innovation‑led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Visit us at www.accenture.com

Equal Employment Opportunity Statement

We believe that no one should be discriminated against because of their differences.All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, military veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicable law.Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.