Digital Growth & E-commerce Executive

MY Watch KL; Kuala Lumpur; On-site; MYR 56,000 - 112,000; Full time

Benefits offered by this job

30 days annual leave

Flexible working hours

Job summary

MY Watch KL is seeking an independent digital marketing executive to drive growth for our luxury watch resale brand. You will manage day-to-day website and social media, run campaigns, and enhance customer acquisition and conversion.

Ideal candidates are data-driven, highly organized, and passionate about luxury retail. Fresh grads welcome; on-site role in Kuala Lumpur with competitive monthly pay and generous leave.

Qualifications

• Strong analytical skills.
• Optimization and user experience principles.
• Excellent attention to detail, organizational skills, and project management abilities.
• Ability to work independently, manage multiple priorities, and solve problems proactively.
• Self-motivated, results-oriented, and committed to continuous improvement.

Responsibilities

• Content Creation: brainstorm, produce, and edit video and photographic assets tailored for high-net-worth individuals and horological collectors.
• Video editing workflows optimized for engagement across Instagram and TikTok.
• Produce detailed media on ultra-luxury timepieces and rare watches.
• Website Management: monitor dashboards and performance; QA homepage, collections, and product pages.
• Update product descriptions, collection content, landing pages, and promotional content.
• Publish new arrivals and campaigns; manage banners for premium UX.
• Ensure seamless desktop and mobile user experience; troubleshoot website issues.
• Monitor CRO dashboards, heatmaps, and analytics; assess customer journey data.
• Analyse website performance and sales data to identify optimisation opportunities.
• Research best practices in luxury retail and e-commerce; implement A/B testing.
• Develop and monitor A/B tests for design, messaging, layouts, CTAs.
• Analyse results and provide recommendations to improve engagement and conversions.
• Performance Marketing: develop and execute paid campaigns across Meta, Google, and TikTok.
• Plan strategies: budgeting, audience targeting, creative direction, scheduling, optimisation.
• Monitor and optimise campaigns to improve reach, engagement, lead quality, and ROAS.
• Track KPIs across channels; conduct market and audience research; build personas.
• Analytics & Reporting: use GA4 and analytics tools to monitor performance.
• Evaluate analytics to identify opportunities for growth and optimisation.

Skills

Strong analytical skills

Attention to detail

Organizational skills

Project management

Independent working

Tools

GA4

Notion

Figma

HTML/CSS

Job description

Seeking an independent, ambitious, and passionate digital marketing executive to join the growth of our luxury watch reselling business: mywatchkl.com

Operating for 6+ years, over 800 watches sold, many regular happy customers.

All experience levels / fresh grad welcome to apply.

Monthly salary: RM5,000 to RM10,000 per month depending on experience

You will

oversee the day-to-day management of our website & social media accounts

execute and optimise digital marketing campaigns

continuously improve customer acquisition and conversion performance

combine analytical thinking with creative execution to support the growth of our brand and business

This role is ideal for someone who is highly organised, data-driven, detail-oriented, and

passionate about digital marketing and luxury retail.

Key Responsibilities

Content Creation

Brainstorm, produce, and edit video and photographic assets tailored specifically to high-net-worth individuals and serious horological collectors.

Execute intensive post-production and short-form video editing workflows optimized for maximum engagement and reach across Instagram and TikTok.

Produce detailed media on ultra-luxury timepieces, high-complication horological references, and rare watches sometimes costing almost a million Ringgit.

Website Management

Monitor and maintain website dashboards and performance.

Conduct regular quality assurance checks across homepage, collection, landing, and product pages.

Create and update product descriptions, collection content, landing pages, website copy, and promotional content.

Publish and manage new arrivals, featured collections, campaigns, promotions, and website banners.

Ensure a seamless, premium, and consistent user experience across desktop and mobile devices.

Identify, troubleshoot, and coordinate the resolution of website issues and performance concerns.

Monitor and maintain CRO dashboards, including heatmaps, session recordings, customer journey analytics, and testing reports.

Analyse website performance, customer behaviour, enquiry patterns, and sales data to identify optimisation opportunities.

Research industry best practices in luxury retail, e-commerce, and conversion optimisation.

Develop, execute, and monitor A/B testing initiatives for website design, messaging, layouts, calls-to-action, and customer engagement.

Analyse test results and provide actionable recommendations to improve user engagement and conversion performance.

Performance Marketing

Develop and execute paid advertising campaigns across Meta, Google, and TikTok

Plan campaign strategies including budgeting, audience targeting, creative direction, scheduling, and optimisation.

Monitor, analyse, and optimise campaign performance to improve reach, engagement, lead quality, and return on ad spend (ROAS).

Track and report key performance indicators across all digital marketing channels.

Conduct market research, competitor analysis, and audience research to identify growth opportunities.

Develop customer personas, audience segments, and buyer journeys to improve acquisition and conversion performance.

Analytics & Reporting

Utilise GA4, advertising platforms, website analytics tools, and reporting systems to monitor business performance.

Evaluate website, campaign, and customer journey performance to identify opportunities for growth and optimisation.

Requirements

Strong analytical skills.

optimization, and user experience principles.

Excellent attention to detail, organizational skills, and project management abilities.

Ability to work independently, manage multiple priorities, and solve problems

proactively.

Self-motivated, results-oriented, and committed to continuous improvement.

BONUS Qualifications

Knowledge of HTML, CSS, or other website customisation tools.

Familiarity with Figma, Notion, or similar project management and collaboration platforms.

Experience within luxury retail, watches, jewellery, fashion, collectibles, or premium lifestyle brands.

Candidates with 2–3 years of experience in E-Commerce, Website Management, Performance Marketing, Digital Marketing, or a related role will be considered a plus.

Experience managing website content, digital campaigns, and online customer journeys.

Hands-on experience managing Meta Ads, Google Ads, and TikTok Ads campaigns is a bonus.

Fluent in Mandarin.

Success Metrics

Growing monthly ad spend (target RM100k+ monthly ad spend)

Website conversion rate growth.

Increase in qualified leads and customer enquiries.

Growth in sales and revenue.

Website performance, user engagement, and customer experience improvements.

What We Offer

Salary ranges from RM5,000 to RM10,000 per month, commensurate with experience

and capabilities.

30 days annual leave.

Flexible working hours. Usually 12pm noon to 8pm on site.

Opportunity to work closely with an established luxury watch business making RM 12 million in annual sales.

Location