Digital Creative Content Senior Executive

Parkson Private Label Sdn Bhd; Kuala Lumpur; On-site; MYR 70,000 - 110,000; Full time

Job summary

Parkson Private Label Sdn Bhd in Kuala Lumpur seeks a Digital Creative Content Senior Executive to lead innovative digital and creative content across brands, ensuring a consistent identity and bold, out-of-the-box concepts aligned with each brand’s DNA.

You will drive campaigns, produce visuals for social, websites and e-commerce, mentor junior designers, and apply AI-assisted tools to boost productivity and expand content formats across channels.

Qualifications

• Diploma or Bachelor's Degree in Graphic Design or related field.
• 3+ years of experience in creative design, digital marketing, or multimedia production.
• Experience managing creative direction across multiple brands.

Responsibilities

• Lead development of innovative digital and creative content for multiple brands.
• Design high-impact marketing materials for online and offline campaigns.
• Develop campaign visuals, POSM, website banners, and digital ads.
• Mentor and guide junior team members to elevate skills.
• Collaborate with Marketing, Merchandise, Operations and Business Heads.
• Apply AI-assisted tools to improve productivity and creative quality.
• Explore trends and push creative directions beyond routine tasks.

Skills

Creative thinking

Time management

Project coordination

Visual storytelling

Brand consistency

Cross-functional collaboration

Adaptability

Strategic thinking

Education

Diploma or Bachelor's Degree in Graphic Design

Tools

Adobe Photoshop

Illustrator

After Effects

CapCut

Job description

Digital Creative Content Senior Executive

To lead the development of innovative digital and creative content across all business units while maintaining consistent brand identity. This role requires an experienced creative talent who passionately crafts out-of-the-box concepts aligned with each brand’s core DNA, avoiding routine task execution. You will drive strategic commercial campaigns, capture compelling visuals, and leverage AI tools to transform marketing into a business driver.

Key Responsibilities

Demonstrate creative conviction and articulate design rationale confidently while remaining open to constructive feedback.

Proactively challenge traditional brand conventions to pitch innovative creative directions, concepts, and inspirations.

Mentor and guide junior team members to elevate their technical proficiency, execution quality, and alignment with emerging market trends.

Design high-impact marketing materials for integrated online and offline campaigns.

Develop campaign key visuals, promotional assets, POSM, website banners, and digital advertising.

Digital Content Creation & Brand Strategy

Produce engaging content for social media, websites, digital channels, and e-commerce platforms.

Create short-form videos, motion graphics, reels, and visual storytelling content.

Capture and edit professional product photography, lifestyle photography, and event visuals.

Oversee creative consistency and brand integrity across a portfolio of multiple brands.

Commercial Campaign Execution

Translate campaign objectives into effective creative executions.

Support seasonal campaigns, product launches, and promotional activities.

Adapt creative assets to suit different platforms and target audiences.

Apply AI-assisted creative tools to improve productivity and creative quality.

Explore emerging digital trends and recommend new content formats.

Continuously improve creative processes and workflow efficiency.

Cross-Functional Collaboration

Work closely with Marketing, Merchandise, Operations, and Business Heads.

Coordinate with external agencies, printers, photographers, and suppliers when required.

Technical Skills

Adobe Photoshop, Illustrator, After Effects (basic advantage)

CapCut or equivalent video editing software

Photography and studio lighting set-up

Videography

Microsoft 365

Digital & Commercial Skills

Visual storytelling

Brands consistency

AI-assisted content creation (e.g. ChatGPT/Gemini/Claude/Canva AI)

Trend observation and competitor benchmarking

Soft Skills

Creative thinking & strategic vision

Positive attitude and adaptability

Time management

Project coordination

Problem-solving mindset

Continuous learning and self-improvement

Key Performance Indicators (KPIs)

Creative Excellence: Deliver creative assets in accordance with approved campaign timelines. Maintain consistent brand identity across all assigned brands.

Campaign Support: Support all assigned campaigns with complete creative deliverables. Ensure creative outputs align with campaign objectives and business priorities.

Digital Content: Produce quality visual content for multiple digital platforms. Deliver engaging photography, videography, and social media content according to the agreed content calendar.

Productivity & Efficiency: Meet agreed turnaround times for standard marketing requests. Improve workflow efficiency through effective planning and AI-assisted tools.

Innovation: Introduce at least two creative or process improvement initiatives annually. Actively adopt new creative technologies and digital trends.

Collaboration: Maintain effective communication with internal stakeholders and external partners. Demonstrate a proactive and solution-oriented approach in supporting business units.

Professional Development: Complete a minimum of two relevant professional development programmes annually (e.g. AI, digital content, photography, motion graphics).

Preferred Qualifications

Diploma or Bachelor's Degree in Graphic Design, Multimedia Design, Visual Communication, Digital Media, Marketing, or related disciplines.

3+ years of relevant experience in creative design, digital marketing, or multimedia production, with proven experience managing creative direction across multiple brands.

Relevant working experience in online-store UI/UX management (Shopify/EasyStore) is an advantage.