Digital Content Writer

Kingdom Digital; Petaling Jaya; On-site; MYR 39,000 - 67,000; Full time

Job summary

Kingdom Digital in Malaysia is seeking a passionate social media writer to manage brand communities and craft digital copy across platforms. You’ll tailor content for Bahasa Malaysia and English, ensuring each post matches brand voice and audience expectations.

You’ll collaborate with project managers, designers, and developers, respond to community interactions, brainstorm campaigns, and produce web copy and banners.

Qualifications

• Bachelor’s degree in Mass Communications, Public Relations, Journalism, English or a related field.
• Native or near-native command of Bahasa Malaysia and English.
• 1 year of experience in social media, community management or digital content.
• Strong understanding of social media culture and platform behaviours.

Responsibilities

• Manage day-to-day social media communities across relevant platforms.
• Prepare content and copy for various social media platforms.
• Craft original web copy and content for assigned brands according to briefs.
• Brainstorm creative communication strategies and overall messaging for digital content and branding.
• Present initial ideas to the creative director before developing actionable concepts.
• Edit or rewrite existing copy for ongoing digital projects.
• Research advertising, social media, and cultural trends to stay timely and relevant.

Skills

Social media

Community management

Copywriting

Brand voice

Content strategy

Education

Mass Communications degree

Tools

Social media platforms (X, Threads)

Job description

Writing is your passion. You’re a whizz with words and know how to turn everyday social interactions into meaningful brand conversations.

We’re looking for someone to manage our social media communities while writing for all things digital across selected brands. From timely community engagement and trend-led conversations to social content, banners, web copy and more, you’ll understand how to adapt your writing to each platform, audience and brand voice.

If you have a strong command in Bahasa Malaysia and English, we want you!

3 best things about the role:

• You’ll play an active role in shaping how a leading brand connects with its online community.
• You’ll hone your skills at adapting writing to fit a brand’s identity, brief, tone, and manner.
• You’ll work in a team of creative logicians with a passion for their craft and be inspired to grow.

What your day looks like:

• You’ll familiarise yourself with a brand’s products, target audience, competitors, and online community.
• You’ll manage your brand’s day-to-day social media community across relevant platforms, including comments, mentions, tags, and direct interactions.
• You’ll proactively engage with the community and identify timely, brand-relevant opportunities to join trending conversations.
• You’ll respond in the brand’s tone of voice and use sound judgement to flag or elevate sensitive issues when necessary.
• You’ll prepare content and copy for various social media platforms.
• You’ll craft original web copy and content for other assigned brands according to the client’s brief.
• You’ll brainstorm creative communication strategies, ideas, and overall messaging for digital content and branding.
• You’ll present your initial ideas to the creative director before developing them into actionable concepts.
• You’ll edit or rewrite existing copy and content as necessary for ongoing digital projects.
• You’ll research advertising, social media, and cultural trends to keep the work timely and relevant.

What you’ll bring:

• Required: At minimum, a Professional Certificate, Diploma, or Bachelor’s degree in Mass Communications, Public Relations, Journalism, English, or a relevant field.
• Required: Native or near-native command of Bahasa Malaysia and English.
• Preferred: 1 year of working experience in a related field, including social media, community management, or digital content.
• A strong understanding of social media culture, platform behaviours, and online communities, including those on X and Threads.
• The initiative and judgement to engage in timely conversations while staying true to a brand’s voice and knowing when to elevate.
• Ability to write in a wide range of tones and styles that fit the client’s brand and industry.
• Able to collaborate with project managers, designers, and developers.
• Able to prioritise multiple projects while strictly meeting deadlines.
• Highly detail-oriented with excellent self-editing skills for spelling, grammar, and syntax.