Digital Ads Strategist

GK Bio International Sdn Bhd; Petaling Jaya; On-site; MYR 60,000 - 110,000; Full time

Job summary

GK Bio International Sdn Bhd is seeking a Digital Ads Strategist to manage and optimize paid advertising across Facebook, Instagram, and XHS. The role focuses on increasing brand awareness, traffic, and sales conversions through data-driven strategies and creative collaboration with Marketing and Creative teams.

You will plan, launch, monitor, and optimize campaigns, analyze performance metrics, and adjust tactics to maximize ROI.

Qualifications

• Diploma or degree in Marketing or related field.
• Experience managing paid ads on Facebook, Instagram, and XHS.
• Strong understanding of funnel, targeting, retargeting, and conversion optimization.
• Ability to interpret data and translate insights into actionable strategies.
• Experience in FMCG/health supplement/beauty/e-commerce is a plus.
• Mandarin proficiency for XHS campaigns.

Responsibilities

• Develop and execute paid advertising strategies across Facebook, Instagram, and XHS.
• Plan, launch, monitor, and optimize campaigns based on objectives and data.
• Analyze metrics (CTR, CPC, CPM, ROAS, conversions) and propose improvements.
• Conduct audience research, competitor and market trend analysis.
• Collaborate with Creative/Marketing to develop ad creatives and copy.
• Manage budgets and allocate spend for ROI optimization.
• Monitor content performance and suggest strategies to boost exposure.
• Prepare campaign performance reports with insights and recommendations.

Skills

Digital marketing analytics

Paid ads management

Audience targeting

Campaign optimization

Data interpretation

Education

Diploma/Degree in Marketing

Tools

Facebook Ads Manager

Instagram Ads

Xiaohongshu (XHS)

Job description

We are looking for a Digital Ads Strategist to manage and optimize our advertising performance across all social media platforms.

Key Responsibilities

Develop and execute effective paid advertising strategies across Facebook, Instagram, and XHS to increase brand awareness, traffic, and sales conversion

Plan, launch, monitor, and optimize advertising campaigns based on business objectives and performance data

Analyze campaign performance metrics (CTR, CPC, CPM, ROAS, conversion rate, etc.) and provide actionable improvement strategies

Conduct audience research, competitor analysis, and market trend analysis to improve targeting and campaign effectiveness

Collaborate with Creative and Marketing teams to develop high-performing ad creatives, copywriting, and campaign concepts

Manage advertising budgets and ensure efficient allocation to maximize return on investment

Monitor content performance, identify trends, and recommend strategies to improve brand exposure and engagement

Prepare regular campaign performance reports with insights and optimization recommendations

Requirements

• -Diploma/Degree in Marketing, Digital Marketing, Business, or related field
• -Proven experience managing paid ads on Facebook Ads Manager, Instagram Ads, and XHS advertising platforms
• -Strong understanding of digital marketing funnel, audience targeting, retargeting, and conversion optimization
• -Ability to interpret data and translate insights into actionable strategies
• -Experience in content performance analysis and social media trends is an advantage
• -Strong analytical thinking with attention to details and problem-solving skills
• -Experience in FMCG, health supplement, beauty, or e-commerce industry is an advantage
• -Proficiency in Mandarin is required to effectively manage and execute marketing activities on Chinese-language platforms, particularly Xiaohongshu (XHS).

Established in 1969 in Taiwan and registered as bio-pharmaceutical company based in Malaysia in end of 2018. We are one of the top health food manufacturers in the Biotechnology Industry with more than 50 years history. With manufacturing certification of PIC/S GMP, ISO22000, HACCP, NSF GMP, TQF, HALAL, TFDA Secondary Quality Control Certification, Malaysia GMP Expansion Program Certification, FSSC 22000 and ISO/IEC TAF 17025, we are able to guarantee the highest standards in product safety, quality and manufacturing. We use multiple strict quality control standards and check points to ensure manufacturing stability as well as the quality, hygiene, and safety of the products to safeguard the health of our users.

Our focus is to build our brand in Malaysia market together with our partner and to help companies from overseas to grow their businesses in new and present markets. Current product line can be seen here: http://www.mygkb.com/