Digital Ads Specialist

Jobstreet Malaysia; Sepang; On-site; MYR 100,000 - 150,000; Full time

Job summary

A growing education content company is looking for a performance-driven Ad Specialist to enhance their digital advertising efforts. The Ad Specialist will be responsible for planning, executing, and optimizing campaigns on platforms such as Meta, Google, and TikTok. This role demands strong analytical skills, 3 years of relevant experience, and proficiency in examining data to improve results through strategic targeting and effective budgeting.

Qualifications

• Min 3 years experience in digital advertising.
• Proficient in English, Bahasa Malaysia, and Mandarin.
• Strong understanding of ad creatives and visuals.

Responsibilities

• Plan, execute, optimize paid ad campaigns across multiple platforms.
• Analyze user behavior to improve ad strategies and performance.
• Monitor ad performance and report on key metrics.

Skills

Analytical

Data-driven

Attention to detail

Communication

Education

Bachelor’s Degree in Marketing, Advertising, Mass Communication, Business

Tools

Meta Ads

Google Ads

TikTok Ads

Programmatic Platforms

Job description

We are a growing education content company seeking a performance-drivenAd Specialistto manage and optimize our digital advertising efforts. This role is ideal for someone who thrives on data, understands user behavior, and is always looking for new ways to improve results through precise targeting, compelling visuals, and smart budget planning.

Key Responsibilities

Plan, execute, and optimize paid ad campaigns across Meta, Google, TikTok, and programmatic platforms.

Analyze user behavior and trends to improve ad creatives, targeting strategies, and campaign performance.

Collaborate with the marketing team to support ongoing campaigns and drive traffic, engagement, and conversions.

Monitor daily ad performance, make real-time adjustments, and report on key metrics (CPM, CPC, CTR, CPA, ROAS, etc.).

Prepare performance reports and dashboards with actionable insights.

Forecast and manage advertising budgets with a strong focus on ROI.

Run A/B tests on creatives and targeting strategies to improve effectiveness.

Stay up-to-date with digital ad trends, tools, and best practices to maintain competitive performance.

Requirements

Minimum 3 years of hands-on experience in digital advertising.

Bachelor’s Degree in Marketing, Advertising, Mass Communication, Business, or a related field.

Strong experience with Meta Ads, Google Ads, TikTok Ads, and programmatic ad platforms.

Highly analytical and data-driven; skilled in using ad platforms’ analytics and third-party tools.

Strong understanding of ad creatives and visuals that attract target users.

Detail-oriented, performance-focused, and always striving for better results.

Excellent time management, communication, and reporting skills.

Fluent in English, Bahasa Malaysia and Mandarin. We are seeking candidates proficient in Mandarin to effectively communicate with Mandarin-speaking clients.

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Which of the following statements best describes your right to work in Malaysia? What's your expected monthly basic salary? How many years' experience do you have as a Digital Advertising Specialist? Which of the following online advertising methods do you have experience with?

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