Data Analyst (App and Ads)

DRAMA BYTE SDN. BHD.; Kuala Lumpur; On-site; MYR 60,000 - 80,000; Full time

Job summary

A digital content company in Kuala Lumpur seeks a Data Analyst (App & Ads) to transform data into actionable insights for app and advertising performance. The ideal candidate has at least 3 years of experience in data analysis, expertise in digital marketing analytics, and is proficient with tools like GA4 and Excel. This role offers a chance to work in a dynamic environment, utilizing data to drive creative strategies and optimize campaigns.

Benefits

Flexible work culture

Convenient office location near transport

Supportive team environment

Qualifications

• At least 3 years’ experience in data analysis, ideally in digital marketing, app analytics, or performance media.
• Proficiency in using data analytic tools and visualization.
• Ability to communicate insights clearly to non-technical stakeholders.

Responsibilities

• Track and analyze key app metrics such as installs, retention, and user funnel performance.
• Monitor and report on digital ad performance across various platforms.
• Build dashboards and weekly reports using visualization tools.
• Collaborate with teams to test hypotheses and optimize campaigns.
• Identify trends and actionable insights to guide content decisions.

Skills

Data analysis

Visualization skills

Problem solving

Communication

Education

Degree in Statistics, Data Science, Marketing Analytics

Tools

Excel

Google Sheets

GA4

Appsflyer

Meta Ads Manager

TikTok Ads Manager

Looker Studio

Job description

At Drama Byte, we create digital content and entertainment that reaches millions across platforms. We’re expanding into data-driven storytelling, where numbers meet creativity. As part of our growing data team, you’ll help us understand audience behaviour, optimize app and ad performance, and shape smarter creative strategies.

What we offer

A 5-day work week in a flex-friendly culture.

Office conveniently located near LRT and Monorail.

A chance to work on both app data (user journey, retention, LTV) and ad data (CTR, CPM, ROAS).

A supportive and creative team that values fresh ideas.

Summary of the role:

As our Data Analyst (App & Ads), you’ll turn data into insights that drive decisions across our app ecosystem and advertising campaigns. You’ll collect, clean, and visualize performance data, helping the team understand what content, audience, and placements perform best.

Key Responsibilities:

Track and analyse key app metrics such as installs, retention, churn, watch time, and user funnel performance.

Monitor digital ad performance across Meta, TikTok and Google, reporting on CTR, CPM, CPC, CPA, ROAS and conversion events.

Build dashboards and weekly reports using Google Data Studio, Excel, or similar visualization tools.

Collaborate with marketing and creative teams to test hypotheses (e.g. A/B testing creatives, audience segments, or ad copies).

Identify trends, patterns, and actionable insights from data to guide campaign and content decisions.

Ensure accuracy of data collection, tagging, and event tracking (Firebase, GA4, or Appsflyer).

Provide post-campaign analysis and optimization recommendations.

Stay updated on data analytic tools, privacy updates, and industry benchmarks.

Your professional background:

Degree in Statistics, Data Science, Marketing Analytics, or a related field.

At least 3 years’ experience in data analysis, ideally in digital marketing, app analytics, or performance media.

Proficient in Excel/Google Sheets, GA4, Appsflyer, Meta Ads Manager, TikTok Ads Manager and Looker Studio.

Ability to interpret data clearly and communication insights to non-technical stakeholders.

Strong problem solving, accuracy, and visualization skills.

Proactive, curious, and adaptable in a fast changing environment.

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