Customer Relation Management Executive- Marketing Department

Popular Book Co. (Malaysia) Sdn. Bhd.; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading company in Malaysia is seeking a Customer Relation Management Executive in its Marketing Department. The role involves driving membership programs, analyzing CRM data, and executing marketing campaigns. Fresh graduates are encouraged to apply for this dynamic position requiring independent work and strong communication skills.

Qualifications

• Degree/Diploma in Marketing, Business Administration or related disciplines.
• Numerate with reporting skills.
• Experience in customer databases and data analysis is advantageous.

Responsibilities

• Manage card memberships and loyalty programs.
• Generate CRM analysis/reports for campaign effectiveness.
• Handle customer inquiries via multiple channels.

Skills

Data Analysis

Customer Relationship Management

Communication

Multilingual

Education

Degree / Diploma in Marketing or Business Administration

Tools

Email Marketing Platforms

Job description

Customer Relation Management Executive- Marketing Department

Job Description:

• To manage and d rive the card memberships and loyalty programs in order to achieve the established Company business and top-line goals.
• To plan, implement and execute effective programs to reward existing members.
• Generate and compile CRM analysis/reports and campaign results to evaluate the effectiveness of CRM and Loyalty campaigns and brand performance
• To systematically manage anti-attrition numbers by establishing anti-attrition programs that promotes continued card loyalty.
• To work closely with respective internal departments to ensure all programs are executed within budget and timelines given.
• To plan for more 3rd party tie up eg: Banks, Corporate Company or colleges to increase POP Card recruitment rate.
• Involve in Bookfairs and BookFest recruitment mechanics.
• To handle customers' enquiries via POPULAR website, phone calls and email.

Job Requirements:

• Candidate must possess at least a Degree / Diploma in Marketing, Business Administration or related disciplines
• Fresh graduates are encouraged to apply
• Numerate with the ability to produce reports and derive valuable insights and analysis
• Experience in working with customers databases, data analysis, and email marketing platforms are added advantage
• Multilingual is an added advantage
• Able to work independently and committed

Job Requirements:

• Candidate must possess at least a Degree / Diploma in Marketing, Business Administration or related disciplines
• Fresh graduates are encouraged to apply
• Numerate with the ability to produce reports and derive valuable insights and analysis
• Experience in working with customers databases, data analysis, and email marketing platforms are added advantage
• Good verbal & written communication skill
• Multilingual is an added advantage
• Able to work independently and committed

*Only shortlisted candidates will be notified*