Customer Relation Management Executive- Marketing Department

Popular Book Co. (Malaysia) Sdn. Bhd.; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A retail company in Malaysia is seeking a candidate to manage card memberships and loyalty programs, aiming to achieve business objectives. The role involves analyzing customer data and communication with members. Ideal applicants should possess a relevant degree and effective communication skills, with fresh graduates encouraged to apply.

Qualifications

• Candidate must possess at least a Degree / Diploma in Marketing or related disciplines.
• Fresh graduates are encouraged to apply.
• Ability to produce reports and derive valuable insights.

Responsibilities

• Manage and drive card memberships and loyalty programs to achieve business goals.
• Generate and compile CRM analysis/reports to evaluate campaign effectiveness.
• Handle customer enquiries via website, phone calls, and email.

Skills

CRM analysis

Data analysis

Email marketing

Verbal communication

Written communication

Multilingual communication

Education

Degree / Diploma in Marketing or Business Administration

Job description

Job Description

The successful candidate will be responsible for managing and driving card memberships and loyalty programs to achieve established business and top-line goals. Key responsibilities include:

• To manage and drive the card memberships and loyalty programs in order to achieve the established Company business and top-line goals.
• To plan, implement and execute effective programs to reward existing members.
• Generate and compile CRM analysis/reports and campaign results to evaluate the effectiveness of CRM and Loyalty campaigns and brand performance.
• To systematically manage anti-attrition numbers by establishing anti-attrition programs that promote continued card loyalty.
• To work closely with respective internal departments to ensure all programs are executed within budget and timelines given.
• To plan for more 3rd party tie-ups, e.g., Banks, Corporate Companies, or colleges to increase POP Card recruitment rate.
• Involve in Bookfairs and BookFest recruitment mechanics.
• To handle customers' enquiries via POPULAR website, phone calls, and email.

Job Requirements

• Candidate must possess at least a Degree / Diploma in Marketing, Business Administration or related disciplines.
• Fresh graduates are encouraged to apply.
• Numerate with the ability to produce reports and derive valuable insights and analysis.
• Experience in working with customer databases, data analysis, and email marketing platforms are added advantages.
• Good verbal & written communication skills.
• Multilingual is an added advantage.
• Able to work independently and committed.

Note: Only shortlisted candidates will be notified.