Customer Marketing and Agency Activation, Principal

AIA Hong Kong and Macau; Kuala Lumpur; On-site; MYR 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a dynamic leader for their Customer Marketing unit. This role involves running innovative marketing campaigns to enhance customer engagement and loyalty across various distribution channels. You will leverage data insights to craft personalized offers, ensuring a positive impact on customer lifetime value. Collaborating closely with cross-functional teams, you will inspire and motivate a diverse team to achieve ambitious goals while operating under Agile methodologies. If you are passionate about making a difference and driving positive change, this opportunity is perfect for you.

Qualifications

• 10 years experience in insurance or financial services with customer campaigns focus.
• Strong analytical skills and ability to motivate a diverse team.

Responsibilities

• Lead marketing campaigns to upsell insurance offerings and drive customer loyalty.
• Analyze customer behavior and distribution channels to develop effective strategies.

Skills

Interpersonal Skills

Analytical Skills

Stakeholder Management

Team Motivation

Education

Bachelor’s Degree

Tools

Agile Methodology

Campaign Management Systems

Job description

Customer Marketing and Agency Activation, Principal page is loaded

Customer Marketing and Agency Activation, Principal

Apply locations Kuala Lumpur, MY-AIA Malaysia time type Full time posted on Posted 30 Days Ago job requisition id JR-55606

At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone.

It’s about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.

And as part of our marketing, distribution & partnership team, you’ll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives.

So if you believe in inspiring a better future, read on.

About the Role

Leadership over the Customer Marketing unit. You’ll run marketing campaigns and strategies to cross and upsell all insurance offerings to customers. You’ll create personalised and relevant offers delivered directly and through the distribution channels, to maximise customer life time value, and drive customer loyalty & repurchase.

The person in this role will be working in an Agile manner, and hence must be open to new ways of working; as well as close collaboration with many x-functional teams to drive results.

Roles and Responsibilities:

• Understand and analyze our existing customer base across individual, takaful, corporate and digital platforms by customer segments. Run surveys, focus groups, leverage on digital and data to get insight to their behaviors, wants and needs. Pull all of this understanding together to develop strategies which drive repeat customer purchase, cross and upsell.
• Get to know our agency distribution workforce and other distribution channels. Understand what makes them tick, get consistent feedback, and adjust efforts accordingly. Perform analysis on how the different distribution channels are performing in order to form the right tactics.
• Build strong relationships and constantly align with our colleagues in the distribution teams on initiatives to drive better outcomes from our distribution channels.
• Develop, plan and execute effective marketing campaigns and customer offers.
• Familiarize yourself with how our front and back end systems work (agent sales platform, agent app, customer app, back end operating systems) in order to design campaign management processes that work.
• Understand AIA’s product suite and how to best leverage on these products to drive future cross and upsell.
• Own the entire campaign process – conceptualization & research, campaign management & enquiries & appeals, system design, campaign fulfilment of rewards, daily reporting/monitoring for sales and collections. This means being quite hands on in certain campaigns or initiatives of a high priority.
• Lead a strong and diverse team with different backgrounds and skillsets, give them clear guidance, and motivate them. Constantly communicate with them as things change and are often quite fluid due to the dynamics of the market & industry.
• Implement a structured approach to work management. Set up processes for the team to effectively manage their work, and achieve our ambitious targets.
• Present at critical forums to senior level executives including our C-suite on strategies and monthly performance.
• Operate under the Agile methodology.

Minimum Job Requirements:

• Bachelor’s Degree in any discipline
• ~ 10 years working experience in the insurance or financial services industry, with a focus on products & customer campaigns.
• Indepth knowledge of the insurance industry particularly from a product perspective will be beneficial – any prior experience on medical repricing efforts would be an added bonus
• Strong interpersonal and communications skills, with good stakeholder management capability
• Analytical skills and business acumen
• Ability to motive, inspire and develop a team

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.

Do you believe in better?

At AIA, we don’t simply believe in being ‘The Best’. We believe in better - because there’s no limit to how far ‘better’ can take us.

We believe in empowering every one of our people to find their 'better' - in the work they do, the career they build, the life they live and the difference they make. So that together we can support even more people - including our own - to live Healthier, Longer, Better Lives, build healthier societies and cultivate healthier environments that better everyone.

If you believe in inspiring a better future, we'd love to hear from you.