CRM Strategy Director

Bruntwork; Kuala Lumpur; Remote; MYR 504,000 - 673,000; Full time

Job summary

A leading outsourcing company is seeking a Director of CRM Strategy to drive CRM optimization, automation, and AI adoption. This remote position requires strong experience in CRM operations, workflow design, and excellent leadership skills. The successful candidate will work cross-functionally and lead initiatives to enhance lead management and client retention.

Qualifications

• Proven experience in CRM strategy and operations.
• Strong expertise in workflow design and automation.
• Familiarity with AI-driven tools for CRM optimization.
• Data-driven and analytical skills.
• Excellent leadership and communication.
• Experience in fast-scaling environments.

Responsibilities

• Own the CRM strategy and roadmap.
• Lead workflow cleanup and standardization.
• Design and implement automation processes.
• Champion AI tools within CRM.
• Partner with teams to enable workflows.
• Provide training and documentation.

Skills

CRM strategy and operations

Workflow design

Automation

AI-driven tools

Leadership

Cross-functional communication

Tools

Zoho

HubSpot

Job description

BruntWork | Full time: 35 paid hours per week or more

• Job Category Operations and Project Management
• Work Timezone - Must be a City eg London To be discussed
• Work Schedule Fixed Schedule
• Job Type Full time: 35 paid hours per week or more
• Date Opened 09/15/2025
• Remote Job
• Industry Other

Job Description

This is a remote position.

About BruntWork

BruntWork is the fastest-growing outsourcing company in the world. We empower staff through economic opportunity and personal growth while delivering exceptional value to our clients.

Role Overview

We are looking for a Director of CRM Strategy to define and lead the strategic direction of our CRM. This role will drive workflow optimization, automation, and AI adoption to accelerate revenue growth and scale operations efficiently. Reporting to the RevOps team, the Director will ensure CRM processes are standardized, streamlined, and future-ready.

Key Responsibilities

• Own the CRM strategy and roadmap, ensuring alignment with RevOps and overall business objectives.
  
• Lead workflow cleanup, standardization, and governance across teams.
  
• Design and implement automation that enhances lead management, onboarding, and client retention.
  
• Champion the adoption of AI tools and AI agents within CRM processes.
  
• Partner with Sales, CSM, and Operations to enable seamless cross-functional workflows.
  
• Provide training, documentation, and best practices to drive CRM adoption.
  
• Define and monitor key metrics for workflow efficiency, adoption, and ROI.
  
• Stay ahead of industry trends in CRM and AI to maintain BruntWork’s competitive edge.
  

Qualifications

• Proven experience in CRM strategy and operations (Zoho and/or HubSpot strongly preferred).
  
• Strong expertise in workflow design, automation, and adoption.
  
• Familiarity with AI-driven tools for CRM optimization.
  
• Data-driven and analytical, with the ability to translate insights into measurable impact.
  
• Excellent leadership and cross-functional communication skills.
  
• Experience thriving in fast-scaling, high-growth environments.