CRM & Retention Director | Hybrid, SE Asia Growth

Bjak; Petaling Jaya; Hybrid; MYR 100,000 - 150,000; Full time

Job summary

A leading digital insurance platform in Malaysia is seeking a CRM & Retention Manager to drive customer loyalty and lifetime value. The role involves creating data-driven strategies for retention and engagement across multiple channels while collaborating with teams to enhance the customer journey. Candidates should possess extensive experience in CRM within fintech or B2C, aiming to make a significant impact on customer success and revenue growth in a hybrid work environment.

Benefits

Competitive compensation

Clear ownership and career progression

Qualifications

• 5–7 years of experience in CRM, Retention, or Lifecycle Marketing within fintech or B2C platforms.
• Track record of improving retention, engagement, or CLV.
• Hands-on experience with segmentation and performance measurement.

Responsibilities

• Define and own end-to-end CRM strategy across the customer lifecycle.
• Design and execute CRM campaigns across multiple channels.
• Analyze customer behavior to identify risks and opportunities.

Skills

CRM expertise

Retention strategies

Analytical skills

Multi-channel campaign management

Cross-functional collaboration

Communication skills

Tools

CRM tools

Job description

A leading digital insurance platform in Malaysia is seeking a CRM & Retention Manager to drive customer loyalty and lifetime value. The role involves creating data-driven strategies for retention and engagement across multiple channels while collaborating with teams to enhance the customer journey. Candidates should possess extensive experience in CRM within fintech or B2C, aiming to make a significant impact on customer success and revenue growth in a hybrid work environment.