CRM & Performance Marketing, Manager

7 Eleven; Kuala Lumpur; On-site; MYR 150,000 - 200,000; Full time

Job summary

A leading convenience store chain is seeking a Performance Marketing Manager to drive CRM strategy and app engagement. The successful candidate will leverage data analytics to optimize campaigns, enhance customer experiences, and manage cross-functional teams to execute marketing initiatives effectively. This role is vital for aligning marketing strategies with commercial objectives and ensuring effective utilization of resources.

Benefits

Medical benefits

Parking

Handphone benefits

Staff discount

Qualifications

• 5+ years of experience in CRM or digital marketing, preferably in retail.
• Proficient in CRM tools and digital platforms.
• Excellent written and verbal communication.

Responsibilities

• Drive My7E app downloads and improve customer lifetime value.
• Lead My7E app engagement campaigns and customer journey optimization.
• Develop dashboards and reports for performance analysis.

Skills

Analytical skills

Project management

Stakeholder management

Education

Bachelor’s Degree in Marketing or related field

Tools

CRM platforms

Analytics dashboards

Job description

Add expected salary to your profile for insights

Responsibilities:

1. CRM Strategy & Lifecycle Management
• Drive My7E app downloads and improve CLV through effective customer segmentation, lifecycle strategies, and personalized journeys.
• Develop, implement, and optimize CRM campaigns using CRM tools and platforms across SMS, email, push notifications, and in-app.
• Design and manage customer onboarding, upsell, retention, and win-back strategies.
• Build A/B and multivariate testing strategies to fine-tune messaging and engagement flows.
• Manage CRM budgets, including loyalty point utilization and campaign cost control.
• Collaborate with Brand, Merchandising, Fresh Food, and Operations teams to align campaign messaging with commercial priorities.

2. My7E App Engagement & Project Management
• Lead all My7E app engagement campaigns, analytics, and customer journey optimization.
• Propose UI/UX enhancements to improve conversion rates (CR) and user experience.
• Manage My7E platform functionalities, business-as-usual changes, and ensure timely UAT and issue resolution with internal IT and vendors.
• Act as the primary liaison for CRM and app-related vendors, including management of renewals, platform updates, and service performance.
• Support customer troubleshooting efforts and escalate unresolved technical issues to the IT and development teams.

3. Data Analytics & Insights
• Develop dashboards and reports for My7E campaigns, promos, and sales performance.
• Collaborate with the Insights team to interpret customer behavior and translate data into actionable campaign improvements.
• Analyze CRM campaign outcomes and app usage trends to refine retention and engagement strategies.
• Present campaign results and key metrics to internal stakeholders for business planning.

4 . Performance & Digital Marketing
• Plan and execute always-on and campaign-based digital marketing across search, social, and display platforms.
• Optimize digital ad performance through regular tracking of ROAS, CTR, engagement, and conversion metrics.
• Ensure proper tracking and attribution of digital campaigns across online touchpoints.
• Improve SEO/SEM performance to increase My7E app visibility and customer acquisition.
• Serve as the internal expert for digital performance, tracking best practices, media mix, and KPI reporting.

5. Cross-Functional Collaboration & Campaign Execution
• Coordinate with internal stakeholders including Brand, Merchandising, Fresh Food, Customer Care, and IT to execute integrated campaigns.
• Plan, schedule, UAT test, and deploy CRM and digital campaigns across multiple channels.
• Support retention strategies through campaign collaborations, bundling, and cross-promotion activities.
• Ensure digital campaigns are aligned with in-store promotions for a unified omnichannel experience.

6. Task & Workflow Management
• Maintain trackers for campaigns, CRM change requests, and issue logs.
• Lead weekly meetings with IT and development teams to review app and CRM progress.
• Support Customer Care and Operations in resolving customer-reported issues related to the My7E app.
•Manage CRM-related budgets and documentation including PR/PO processing.
• Lead vendor relationship management for all CRM and digital tools/platforms.

Requirements & Qualification:
• Bachelor’s Degree in Marketing, Digital Media, Business, or related field.
• 5+ years of experience in CRM, digital marketing, or performance marketing, preferably in retail, F&B, or e-commerce.
• Proficient in CRM and digital platforms (e.g., email/SMS push tools, digital ad platforms, analytics dashboards).
• Strong analytical skills with proven ability to derive actionable insights from data.
• Solid project and stakeholder management experience in fast-paced environments.
• Excellent written and verbal communication, and strong attention to detail.
• Familiarity with app-based marketing and user experience optimization is a plus.

Unlock job insights

Salary match Number of applicants Skills match

Your application will include the following questions:

Which of the following statements best describes your right to work in Malaysia? What's your expected monthly basic salary? Which of the following types of qualifications do you have? How many years' experience do you have as a Performance Marketing Manager? How many years of digital marketing experience do you have? Are you willing to undergo a pre-employment background check? How much notice are you required to give your current employer? How many years' experience do you have as a CRM Marketing Specialist?

Retail & Consumer Products More than 10,000 employees

About Us

7-Eleven Malaysia Holdings Berhad through its subsidiary 7-Eleven Malaysia Sdn Bhd is the owner and operator of 7-Eleven stores in Malaysia. Incorporated on 4 June 1984, 7-Eleven Malaysia has made its mark in the retailing scene and has been a prominent icon for over 30 years. 7-Eleven Malaysia is the single largest convenience store chain with more than 2,400 stores nationwide, serving over 900,000 customers daily.

In line with our business expansion plans, we are always on the lookout for dynamic and vibrant talents who are keen to build their career with 7-Eleven Malaysia.

Our Vision

To be the best retailer of convenience

Our Mission

To consistently serve the changing needs of customers for their convenience

Our Core Values

Understand: We seek to understand the needs of stakeholders & the company to make the best (balanced) decisions

Simplify: We work towards making things convenient for people to increase the effectiveness of our solutions

Solve: We find ways to resolve issues that prevents us from delivering value to those we serve

Connect: We communicate to manage people’s expectations in the most effective manner

About Us

7-Eleven Malaysia Holdings Berhad through its subsidiary 7-Eleven Malaysia Sdn Bhd is the owner and operator of 7-Eleven stores in Malaysia. Incorporated on 4 June 1984, 7-Eleven Malaysia has made its mark in the retailing scene and has been a prominent icon for over 30 years. 7-Eleven Malaysia is the single largest convenience store chain with more than 2,400 stores nationwide, serving over 900,000 customers daily.

In line with our business expansion plans, we are always on the lookout for dynamic and vibrant talents who are keen to build their career with 7-Eleven Malaysia.

Our Vision

To be the best retailer of convenience

Our Mission

To consistently serve the changing needs of customers for their convenience

Our Core Values

Understand: We seek to understand the needs of stakeholders & the company to make the best (balanced) decisions

Simplify: We work towards making things convenient for people to increase the effectiveness of our solutions

Solve: We find ways to resolve issues that prevents us from delivering value to those we serve

Connect: We communicate to manage people’s expectations in the most effective manner

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Perks and benefits Medical Parking Handphone Benefits, Petrol Card & Staff Discount C

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