CRM & Partnership Marketing, Senior Executive

Watson's Personal Care Stores; Kuala Lumpur; On-site; MYR 150,000 - 200,000; Full time

Job summary

Watson's Personal Care Stores is seeking a Senior Executive for CRM & Partnership Marketing. The role focuses on driving growth through strategic partnerships while managing customer relationships and enhancing retention strategies. Ideal candidates will have experience in partnership marketing and a strong background in CRM.

Qualifications

• Minimum 3 years’ experience in Partnership Marketing or CRM.
• 1 year in a similar Retail industry.
• Professional appearance and sales-driven mindset.

Responsibilities

• Identify and propose partnership opportunities with brands.
• Implement CRM strategy to enhance member retention and loyalty.
• Track performance metrics of partnership initiatives.

Skills

Interpersonal abilities

Negotiation

Creativity

Presentation

Time management

Education

Diploma or Degree in Marketing, Business Administration, or related field

Job description

CRM & Partnership Marketing, Senior Executive

Add expected salary to your profile for insights

JOB SUMMARY:
This role focuses on driving growth through strategic partnerships and effective customer relationship management. The candidate will identify and build partnerships with external brands, manage and analyze partnership performance, and stay current with industry trends. Simultaneously, they will lead CRM initiatives to improve member retention, drive new member acquisition, and create data-driven marketing campaigns. Collaboration with cross-functional teams is key to aligning partnership and CRM strategies with broader company goals.

RESPONSIBILITIES:

Partnership Marketing

• Identify and propose potential partnership opportunities with brands and organizations.
• Develop and maintain relationships with external stakeholders.
• Track and analyze performance metrics to evaluate the effectiveness of partnership initiatives.
• Stay updated on industry trends and best practices in partnership marketing to continuously improve our approach.

Customer Relationship Management (CRM)

• Innovate and implement CRM strategy to enhance member retention and loyalty.
• Achieve company objectives by increasing new member registrations.
• Roll out store incentives aimed at boosting the enrollment of new members.
• Analyze customer data to create targeted marketing campaigns.
• Work with cross-functional teams to develop and execute marketing campaigns.
• Align CRM and partnership initiatives with sales, product, and customer service teams.

QUALIFICATIONS:

• A Diploma or Degree in Marketing, Business Administration, or a related field is required.
• Minimum of 3 years’ experience, ideally with a focus in Partnership Marketing or CRM.
• Minimum 1 year of experience in a similar Retail industry.
• Experiences in sales or key account management are also encouraged to apply.
• Must have a professional appearance, strong personal presence, and a sales-driven mindset.
• Key skills include strong interpersonal abilities, negotiation, creativity, presentation, and time management.

How do your skills match this job?

How do your skills match this job?

Sign in and update your profile to get insights.

Your application will include the following questions:

• Which of the following statements best describes your right to work in Malaysia?
• What's your expected monthly basic salary?
• Which of the following types of qualifications do you have?
• How many years' experience do you have as a Partnership Marketing Executive?
• How many years' experience do you have as a CRM Marketing Specialist?

Retail & Consumer Products 5,001-10,000 employees

About Watsons Malaysia

Watsons Malaysia is the leading health and beauty retailer with more than 700 Watsons stores and growing in the country serving the needs of all Malaysians.

Watsons continues to inspire our customers to enjoy life to the fullest and set the standards in the health, wellness and beauty market, providing personalised advice in health, beauty and personal care on top of its market-leading product ranges, making customers LOOK GOOD, DO GOOD, FEEL GREAT every day.

Watsons Malaysia won Platinum Award for the Best in Retail Category 2023 by Putra Brands Award, a premier and only brand award in Malaysia voted by Malaysian consumers.