CRM Manager Asia (Mandarin-Speaking) Job - iGaming - Kuala Lumpur, Malaysia

SmartConsulting.net; Kuala Lumpur; On-site; USD 30,000 - 60,000; Full time

Job summary

A leading company in consulting is seeking a results-driven CRM Manager focused on customer retention strategies in Asia, particularly China. The ideal candidate will leverage their expertise in digital behaviors and communication preferences to enhance engagement. Responsibilities include developing lifecycle campaigns and optimizing customer experiences, requiring fluency in both Mandarin and English.

Qualifications

• Proven experience in CRM and customer engagement, ideally in iGaming, fintech, or e-commerce.
• Fluent in Mandarin and English, both written and spoken.
• Strong understanding of the Asian market, especially China's digital behaviors.

Responsibilities

• Develop and implement CRM strategies for the Asian market, focusing on China.
• Manage customer lifecycle and personalized campaigns.
• Analyze CRM performance and optimize based on user behavior.

Skills

Customer engagement

Analytical skills

Relationship building

Communication

Data-driven strategies

Tools

Salesforce

HubSpot

Optimove

Job description

Location:Kuala Lumpur,Malaysia, Asia

We are looking for a highly motivated and results-driven CRM Manager to enhance our customer retention and engagement strategies across Asia, with a specific focus on the Chinese market.

As CRM Manager, you will take ownership of executing targeted lifecycle campaigns, managing VIP relationships, and optimizing customer experiences to foster loyalty and long-term value. Your strong grasp of Chinese consumer behavior, digital platforms, and communication preferences will be essential in localizing our CRM initiatives.

This role requires close collaboration with cross-functional teams including marketing, product, and analytics. Fluency in both English and Mandarin is essential, along with a customer-first mindset and a natural ability to build trust-based relationships.

Job Responsibilities:

• Develop and implement CRM strategies tailored to the Asian market, with a strong emphasis on China.
• Manage the full customer lifecycle: onboarding, engagement, retention, reactivation, and loyalty campaigns for both VIP and mass-market segments.
• Create targeted, personalized, and data-driven campaigns using CRM tools to maximize customer lifetime value and reduce churn.
• Build and maintain long-term relationships with high-value customers, delivering personalized support and engagement.
• Collaborate with data and analytics teams to segment users and continuously optimize campaign performance based on user behavior and preferences.
• Analyze CRM performance, report on key metrics, and refine campaigns to meet KPIs.
• Localize CRM content to ensure cultural relevance and effective communication with Mandarin-speaking audiences.
• Serve as the customer advocate internally by sharing insights, feedback, and behavioral trends across departments.
• Coordinate with product, marketing, and support teams to ensure consistency in customer experience across all channels.
• Monitor market trends, CRM innovations, and competitor activity to drive continuous improvement.
• Support broader marketing and commercial initiatives where CRM expertise or customer data is required.

The Successful Candidate:

• Proven experience in CRM, customer engagement, or loyalty marketing—ideally in iGaming, fintech, or e-commerce sectors.
• Fluent in Mandarin and English (written and spoken).
• Strong understanding of the Asian market—especially China—including digital behaviors, communication channels, and compliance factors.Track record in managing VIP and high-value customer segments with a personalized, data-driven approach.
• Proficiency in CRM tools such as Salesforce, HubSpot, Optimove, or similar platforms.
• Strong communication and relationship-building skills with a customer-centric mindset.
• Collaborative team player with the ability to work cross-functionally across departments.
• Well-organized and able to manage multiple projects and campaigns simultaneously.
• Analytical and data-literate, with the ability to translate insights into actionable CRM strategies.
• Self-starter who thrives in fast-paced environments and adapts quickly to change.
• Familiarity with crypto products or related technologies is a plus.
• Positive, proactive, and solution-focused attitude.

Interested?

If the position has caught your attention and you wish to apply, please upload your CV along with your contact info. If you want to know more about the position.

SmartRecruitment.com is our responsible recruitment partner for this position, they are a consultancy firm within recruitment/head-hunting. SmartRecruitment.com support their clients in recruiting iGaming &Crypto expertsglobally.