CRM Manager

Hays Recruitment; Selangor; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading global F&B retailer is seeking a driven CRM Manager to enhance its brand value. You'll leverage your extensive CRM experience to develop strategies that engage customers and deliver results focused on growth, while working in a collaborative culture. This is an exciting opportunity to impact brand direction directly and champion customer loyalty initiatives. A Bachelor's degree and a minimum of 5 years' relevant experience are required.

Benefits

Exciting career development growth opportunities

Competitive remuneration package

Supportive and young working culture

Qualifications

• Minimum 5 years of CRM & loyalty experience.
• Experience in FMCG or F&B Retail background.
• Strong communication skills in English and Bahasa.

Responsibilities

• Define and drive execution of CRM strategies across multiple channels.
• Manage customer segmentations for CRM and loyalty program effectiveness.
• Monitor market trends to drive brand and revenue growth.

Skills

Analytical skills

Problem-solving skills

Communication skills

Education

Bachelor's degree in Business administration, marketing or related field

Tools

CRM systems

Job description

$8000.0 - $10000.0 p.m. + Competitive Salary Packa

We are looking for a driven and passionate CRM Manager to own the CRM space to drive the brand forward!

We are looking for a driven and passionate CRM Manager to own the CRM space to drive the brand forward!

Your new company
An exciting CRM Manager job has just become available at a globally renowned F&B retailer. This is an established and household name brand and they are committed to delivering high-quality products & services to their customers while fostering a collaborative and innovative work environment.
Your new role
We are looking for someone who is technically sound within CRM & loyalty and passionate about driving direct impact towards brand growth. We have a strong appetite to be a brand that is loud, engaging, relevant to the modern generation and serve them better

• Define, develop and drive the execution of all CRM strategies across retention, acquisition and engagement campaigns by working closely with your direct reporting and external CRM agencies across different touchpoints (SMS, email, push notification, app and etc.)
• Drive customers acquisition through Data, Martech and Media; turning anonymous data, secondary data and syndicated data sources into the brand's 1st party data, or in-feed to Media for better and sharper audience targeting
• Define and manage customers segmentations for CRM and Loyalty Program effectiveness. Able to reconfigure segment to have a complete view of customers foot-print and purchasing behaviour across omni-channels for more effective deployment of sales-driving initiatives, media, CRM and Loyalty program to meet the rapid change in customer behaviour and Marketing Promo
• Decide the appropriate KPI and evaluate campaign performance and develop recommendations at a customers' level, segmentations' level and campaign level
• Monitor latest market trends and develop campaigns to constantly be relevant and drive brand and revenue growth

What you'll need to succeed

• Bachelor's degree in Business administration, marketing or related field
  with minimum 5 years of CRM & loyalty experience and come from either FMCG or F&B Retail background
• Open to candidates that started their CRM career from agency background and then moved principal side and have ownership of the brand
• Strong communication skills and proficiency in English and Bahasa for stakeholder management

• Business savvy, understand strategic implications and able to develop strategies and actionable plans according to directions set for brand
• Strong analytical and problem-solving skills with the ability to liaise with internal and external stakeholders
• Hands-on experience in crm management, customers journey mapping and e-commerce

What you'll get in return

• Exciting career development growth opportunities
• Competitive remuneration package
• Supportive and young working culture

What you need to do now
Click 'apply now' if you are interested in this role. For further details or confidential discussion on other opportunities in Marketing, please contact Liew Dic Yun at Hays on [phone] or email [e-mail]

Unlock job insights

Salary match Number of applicants Skills match

Human Resources & Recruitment 51-100 employees

WORKING FOR YOUR TOMORROW

At Hays we invest in lifelong partnerships that empower people and businesses to succeed. With over 50 years’ success under our belts and a workforce of 10,000+ people across 33 countries, we’ve evolved to put our customers at the heart of everything we do.

So much more than a specialist recruitment business, what really sets us apart is our knowledge through scale, deep understanding and our ability to meaningfully innovate for our customers. By providing advice, insights and expertise on issues you face today in the fast-paced world of work, we help you make the right decisions for tomorrow.

Offering an unrivalled suite of recruitment and workplace solutions, whether you’re looking for what’s next in your career, or have gap to fill, we’ll help get you get where you want to go.

You can rely on us to deliver today and help you plan for tomorrow.

In Malaysia, our recruiting experts are available to you in the following specialisms:

Accountancy & FinanceBanking & Financial ServicesConstructionEngineeringHuman ResourcesInsuranceLegalLife SciencesProcurementPropertyMarketing & DigitalSalesSupply ChainTechnology

To connect with a recruiting expert at Hays, visit us at www.hays.com.my or follow Hays on LinkedIn - The #1 Recruiter on LinkedIn globally.

WORKING FOR YOUR TOMORROW

At Hays we invest in lifelong partnerships that empower people and businesses to succeed. With over 50 years’ success under our belts and a workforce of 10,000+ people across 33 countries, we’ve evolved to put our customers at the heart of everything we do.

So much more than a specialist recruitment business, what really sets us apart is our knowledge through scale, deep understanding and our ability to meaningfully innovate for our customers. By providing advice, insights and expertise on issues you face today in the fast-paced world of work, we help you make the right decisions for tomorrow.

Offering an unrivalled suite of recruitment and workplace solutions, whether you’re looking for what’s next in your career, or have gap to fill, we’ll help get you get where you want to go.

You can rely on us to deliver today and help you plan for tomorrow.

In Malaysia, our recruiting experts are available to you in the following specialisms:

Accountancy & FinanceBanking & Financial ServicesConstructionEngineeringHuman ResourcesInsuranceLegalLife SciencesProcurementPropertyMarketing & DigitalSalesSupply ChainTechnology

To connect with a recruiting expert at Hays, visit us at www.hays.com.my or follow Hays on LinkedIn - The #1 Recruiter on LinkedIn globally.

To help fast track investigation, please include here any other relevant details that prompted you to report this job ad as fraudulent / misleading / discriminatory.

Researching careers? Find all the information and tips you need on career advice.