CRM Manager

Hays Recruiting MY; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

A leading F&B retailer seeks a CRM Manager to develop and execute CRM strategies, driving customer engagement and brand growth. Ideal candidates will possess a Bachelor's degree and extensive experience in CRM from a relevant industry background. This role offers career development opportunities within a supportive and dynamic work culture.

Benefits

Exciting career development growth opportunities

Competitive remuneration package

Supportive and young working culture

Qualifications

• Minimum 5 years of CRM & loyalty experience in FMCG or F&B Retail.
• Strong analytical and problem-solving skills.
• Experience in CRM management and customer journey mapping.

Responsibilities

• Drive execution of CRM strategies across retention, acquisition, and engagement.
• Manage customers segmentations for CRM and Loyalty Program effectiveness.
• Monitor market trends and develop campaigns to drive brand growth.

Skills

Communication

Analytical Skills

Problem Solving

Education

Bachelor's degree in Business Administration, Marketing or related field

Job description

Your new company

An exciting CRM Manager job has just become available at a globally renowned F&B retailer. This is an established and household name brand and they are committed to delivering high-quality products & services to their customers while fostering a collaborative and innovative work environment.

Your new role

We are looking for someone who is technically sound within CRM & loyalty and passionate about driving direct impact towards brand growth. We have a strong appetite to be a brand that is loud, engaging, relevant to the modern generation and serve them better

• Define, develop and drive the execution of all CRM strategies across retention, acquisition and engagement campaigns by working closely with your direct reporting and external CRM agencies across different touchpoints (SMS, email, push notification, app and etc.)
• Drive customers acquisition through Data, Martech and Media; turning anonymous data, secondary data and syndicated data sources into the brand’s 1st party data, or in-feed to Media for better and sharper audience targeting
• Define and manage customers segmentations for CRM and Loyalty Program effectiveness. Able to reconfigure segment to have a complete view of customers foot-print and purchasing behaviour across omni-channels for more effective deployment of sales-driving initiatives, media, CRM and Loyalty program to meet the rapid change in customer behaviour and Marketing Promo
• Decide the appropriate KPI and evaluate campaign performance and develop recommendations at a customers’ level, segmentations’ level and campaign level
• Monitor latest market trends and develop campaigns to constantly be relevant and drive brand and revenue growth
  

What you'll need to succeed

• Bachelor's degree in Business administration, marketing or related field
  with minimum 5 years of CRM & loyalty experience and come from either FMCG or F&B Retail background
• Open to candidates that started their CRM career from agency background and then moved principal side and have ownership of the brand
• Strong communication skills and proficiency in English and Bahasa for stakeholder management

• Business savvy, understand strategic implications and able to develop strategies and actionable plans according to directions set for brand
• Strong analytical and problem-solving skills with the ability to liaise with internal and external stakeholders
• Hands-on experience in crm management, customers journey mapping and e-commerce

What you'll get in return

• Exciting career development growth opportunities
• Competitive remuneration package
• Supportive and young working culture

What you need to do now

Click ‘apply now’ if you are interested in this role. For further details or confidential discussion on other opportunities in Marketing, please contact Liew Dic Yun at Hays on [phone] or email [e-mail]

#1277289 - DicYun Liew