CRM Administrator

ManpowerGroup Malaysia; Malaysia; On-site; MYR 100,000 - 150,000; Full time

Job summary

An established industry player is seeking a CRM Administrator to optimize their CRM systems and enhance data-driven marketing strategies. In this dynamic role, you will oversee the CRM infrastructure, ensuring data integrity and accuracy while developing personalized campaigns tailored to customer segments. You will collaborate closely with marketing, sales, and customer support teams to create cohesive strategies that drive customer engagement and retention. If you are proactive, analytical, and have a solid background in the Forex industry, this is an exciting opportunity to make a significant impact in a fast-paced environment.

Qualifications

• 2+ years of CRM management experience in financial services or Forex.
• Proficiency in CRM platforms with a focus on Forex industry.

Responsibilities

• Enhance CRM for optimal data capture and processing aligned with business goals.
• Analyze customer data to identify trends and provide actionable insights.

Skills

CRM Management

Analytical Skills

Problem-Solving

Communication Skills

Data Segmentation

Tools

FXBO CRM

Financial Services CRM Platforms

Job description

CRM Administrator

Salary: RM10,000

Responsibilities:

1. Oversee and enhance CRM for optimal data capture, processing, and use aligned with business goals. Continuously refine the CRM infrastructure to support sales and marketing.
2. Ensure database accuracy and integrity, implementing data segmentation to improve targeted marketing efforts.
3. Develop and execute personalized campaigns tailored to customer segments by behavior, preferences, and lifecycle stage.
4. Analyze customer data to identify trends and provide actionable insights to support sales and marketing improvements.
5. Coordinate with marketing, sales, and customer support to create cohesive strategies that boost engagement and retention.
6. Manage and execute multi-channel campaigns (email, push notifications, in-app messaging) to reach the right audience effectively.

Requirements:

1. Minimum of 2 years of CRM management experience within the financial services or Forex industries.
2. Proficiency in CRM, along with experience in other financial and Forex-focused CRM platforms.
3. Previous experience in FX business is a must.
4. Previous experience in FXBO CRM is a plus.
5. Excellent written and verbal communication skills in English.
6. Strong problem-solving skills and data-oriented.
7. Proactive and self-driven.
8. Excellent analytical skills.
9. Requires a specific forex industry background.

Benchmark salary: Open for negotiation.