Creative Strategy Lead

PTT Outdoor; Selangor; Hybrid; MYR 168,000 - 254,000; Full time

Job summary

A leading outdoor brand in Malaysia is seeking a Creative Strategy Lead to drive innovative advertising campaigns that deliver measurable results. The ideal candidate will have 3–5 years of experience in creative strategy and content marketing, with a strong background in digital advertising across platforms like Meta, TikTok, and YouTube. Join a passionate team and make an impact by launching compelling campaigns that resonate with audiences.

Benefits

Fast-growing brand

Passionate team

Meaningful mission

Qualifications

• 3–5 years’ experience in creative strategy, content marketing, or e-commerce roles.
• Proven success running ad campaigns on Meta, TikTok, YouTube.
• Strong background in content marketing focused on physical products.

Responsibilities

• Develop, test, and launch innovative ad concepts across various platforms.
• Plan creative campaigns aligned with seasonal events and trends.
• Collaborate with media buyers to boost ROAS across all platforms.

Skills

Creative strategy

Content marketing

Digital advertising

Content production

Analytical thinking

Tools

Canva

Figma

Adobe Creative Suite

Job description

About TAHAN

Since 2016, TAHAN has been committed to making the outdoors accessible by creating reliable, fairly-priced gear to inspire more people to embrace adventure. Our team of explorers and makers reimagines outdoor living to ensure it's accessible, reliable, and joyful for everyone. We prioritize boldness, innovation, and continuous improvement in our designs, turning ideas into tangible products and experiences.

About The Role
We’re urgently looking for a Creative Strategy Lead who will take immediate ownership of driving creative advertising campaigns that deliver results. This is not just about making ads—it’s about engineering visual stories that convert, iterating quickly on real campaign data, and playing a key role in making TAHAN a leading outdoor brand in the region. If you’re ready to own your outcomes and move the needle fast, let’s talk!

What You’ll Do

• Quickly develop, test, and launch innovative ad concepts (static, video, carousel, reels, short-form) across Meta Ads (Facebook & Instagram), TikTok, YouTube, and other platforms.
• Plan creative campaigns aligned with seasonal events, international trends, and regional culture to maximize impact.
• Use consumer psychology and digital behavior insights to craft compelling messaging and visuals.
• Collaborate closely with media buyers to interpret campaign data, run A/B tests, and boost ROAS across all platforms.
• Lead content strategy and creative production for both Malaysian and international markets through research of global trends and competitor analysis.
• Write creative briefs, co-develop concepts, and stay hands-on with scripting, shooting, and editing content.
• Manage end-to-end production, coordinating internal and external teams to deliver high-quality, on-brand content on schedule.
• Leverage AI tools to enhance creativity, speed up workflows, and scale content efficiently.
• Track and analyze campaign performance meticulously.
• Build and execute a creative testing roadmap to accelerate learning and maximize output quality.
• Share actionable insights and creative wins with the wider team to enhance future campaigns.

What You Bring

• 3–5 years’ experience in creative strategy, content marketing, or e-commerce roles (preferably with direct-to-consumer brands or digital agencies).
• Proven success running ad campaigns on Meta, TikTok, YouTube, and similar platforms.
• Strong background in content marketing focused on physical products.
• Experience building campaigns for international audiences beyond Malaysia.
• Skilled in content production—scripting, shooting, editing, and publishing.
• Proficient with Canva, Figma, Adobe Creative Suite, or similar design tools.
• Comfortable using AI to improve content strategy and production efficiency.
• Analytical thinker passionate about creative experimentation.
• Excellent English communication skills, able to tailor messaging across formats and audiences.
• Bonus: Passion for outdoor or sports equipment.

Why Join Us?

Be part of a fast-growing brand with a passionate team and a meaningful mission.

Ready to Make an Impact?
If you’re excited by the challenge of turning creativity into measurable growth quickly and want to join a passionate team at TAHAN, please apply now. We are reviewing candidates and scheduling interviews immediately.